For as long as we can remember postcards have been used as a method to send messages to our family, friends and loved ones. Business owners and companies have also found ways to use postcards to help advertise their business and grow their brand.
Here are 3 reasons to include Custom Postcards in your marketing plans.
1. People Still Read Physical Mail
In a world filled with technology, e-messages, e-mail, and e-marketing it’s easy to believe that people spend less time reading their actual mail. But get this, 80%-90% of direct mail gets opened, while only 20%-30% of emails get opened. This is a clear indication that people still prefer real mail. Not only that, but the average ROI for direct mail ad campaigns was between 15%-17%! So not only are people more likely to read your postcard, but the chances of them actually making a purchase are also high.
2. Guaranteed Advertisement
The best and most beneficial part (in our opinion) about including custom postcards in your customer acquisition efforts is Guaranteed Advertisement! No matter what happens with your custom postcards, you can rest easy knowing that at least two people saw it. The person who delivered the postcard and the person who received it. Unlike digital advertisements, you don’t have to wonder or check reports to see how many people saw your advertisement. You KNOW that people saw it, even if they only saw it for a few seconds, they saw it and that’s is what advertising is all about.
3. Builds Brand Awareness
We all know that every person who receives your business’ custom postcard isn’t going to find it useful at that moment. Because of that, there is a good chance that your custom postcard could end up in File 13 (the trash) or that weird “everything” drawer that everyone has. And that’s okay! Though they aren’t interested in your services right now, they are now aware that your business exists. They know who you are and what you offer. Whether it be them mentioning your business to a family member or them coming back to your custom postcard and using it for their own needs, people are now aware of your brand and what you offer.
No matter what industry you’re in or what your ideal customer looks like, we are 100% sure you can use custom postcards to help you attract more business. Not only are postcards an affordable option, but they are also a quick and simple option with endless opportunity. If you’d like to learn more about Phoenix Blueprints or our postcard printing options, give us a call at (954)708-1100 or contact us here.