How to Effectively use Direct Mail and Online Campaigns for Your Business

direct mail marketing

As with all marketing, direct mail comes down to hitting the right target with the right message at the right time. However, the goal of your direct mail is not always to push prospects to act immediately. Rather, it’s to pull them deeper into your inbound channels, where you can more precisely track their preferences, develop a relationship, and provide the relevant content necessary to nurture them toward conversion. 

 

Direct mail can be an effective way to get the momentum moving on your inbound strategy. Use direct mail to target prospects offline, lead them online, and then deposit them into the tide of your inbound flow, and let your content marketing strategy do the rest.

 

Direct mail has a higher level of trust with consumers than online marketing, so make sure to take advantage of that. When reaching out to a cold prospect, send them a postcard introducing your company and offering some kind of relevant free download or discount they can claim by visiting a targeted landing page on your website. Keep it simple by just trying to get them to visit your landing page and entering an email or phone number. One of the most common mistakes people make with direct mail is trying to accomplish too much all at once. Once you’ve used direct mail to secure an email address, you can proceed to the next step of the sales cycle with an email follow-up.

 

Direct mail is also an effective way to supplement an ongoing inbound strategy. Are you promoting an upcoming event or time-sensitive offer on your website and through your email list? Support your efforts with one or two postcards that direct people to your registration page. You might find that you reel people in based on geolocation and other targeting that might not have come across your promotion in the digital space. Direct mail allows you to cover your bases and add one more entry point for new prospects to find their way into your funnel. Direct mail can help increase your business in other ways than online strategies. Phoenix Blueprints can help with your direct mail and help your business understand why combining both direct mail and online campaigns can be an effective way to advertise and market your business.

How New Business Cards Can Help Grow Your Business

Business Cards | Business Card Printing

If you’re just starting out your business or a small business owner trying to become appealing to more prospects, deciding on how your brand will look is extremely important. Your branding consists of several elements namely, your logo, your website’s layout, and your product itself. When you’re building your business identity, your offline presence matters equally as your online one. Attracting new clients is incredibly important. So, keep in mind that first appearances really do matter in the business world!

 

Your frontline direct marketing must be innovative and interesting but expressing the essence of your business, as well. Most of our interactions with leads and partners nowadays are done digitally. Professionals either interact by sending out newsletters or carrying out meetings via Skype or networking via Linkedin.

 

However, there is one thing that the digital era cannot replace and that is physical interactions. Simply put, making genuine human connections is one of the most necessary aspects of the business world. Especially when you are trying to build lasting relationships with customers. The business card still remains the most effective direct marketing tool compared to email campaigns, SEO strategies, and paid ads online. This is especially true when attending networking events, such as conferences, industry summits, or even while waiting in an airport lounge! As a small business owner, you can pitch your products or services wherever you might be and, along with a firm handshake, you may exchange business cards with your next big client.

 

If your business is looking to grow you need a good business card that people will remember. Don’t wait to create and get your business cards! Contact our team at Phoenix Blueprints today to see how we can help your business improve and how you can create the perfect business cards for your business.

Should You Use Both Direct Mail Marketing and Online Marketing for Your Business?

Direct Mail Marketing | Direct Mailers

Direct mail and digital are often treated as an either/or proposition. In reality, that couldn’t be further from the truth. Both direct mail and digital initiatives achieve greater results when their forces are combined. Digital tools give accountability to direct mail campaigns, while direct mail can give real-world tangibility to digital efforts. In fact, each can enhance the other’s strengths and compensate for their weaknesses. 

 

Digital has opened up new avenues for reaching potential customers, but it’s also easier than ever to evade marketing messages. Ad-blocking software, junk email filters, and “unsubscribe” buttons are all common obstacles that can interfere with your message’s path to its mark. Direct mail, however, is harder to avoid. Think about how long a piece of mail often sits on the kitchen counter or is saved on the front of your fridge. And each time you walk by, your eye glances over the contents, that’s an impression. 

 

The response rate for direct mail is, on average, 10-30 times higher than digital initiatives. You can increase digital efforts by using direct mail to retarget consumers who have stopped engaging with your emails or other digital efforts. Rather than sending a user yet another email that they’ll ignore, send them a customized direct mail piece based on their digital history with your company. Direct mail is more actionable than digital, so it can be an effective way to bring customers back into your inbound flow. 

 

If you’re struggling to reach potential customers online, it might be time to consider trying direct mail. Direct mail can bring a different way to reach your customers and could land you better results. Depending on your target audience could be the reason your online efforts aren’t as successful as you’d like them to be. At Phoenix Blueprints, our team is here to help with your marketing and direct mail campaigns. Contact our team to learn more about how direct mail might be able to help your marketing and advertising campaigns.

Increase your business with Postcard Printing

Postcard Printing | Business Postcards

No matter what industry you’re in or what your ideal customer looks like, we are 100% sure you can use custom postcards to help you attract more business. Not only are postcards an affordable option, but they are also a quick and simple option with endless opportunity. Business owners and companies have also found ways to use postcards to help advertise their business and grow their brand.

 

In a world filled with technology, e-messages, e-mail, and e-marketing it’s easy to believe that people spend less time reading their actual mail. But get this, 80%-90% of direct mail gets opened, while only 20%-30% of emails get opened. This is a clear indication that people still prefer real mail. Not only that, but the average ROI for direct mail ad campaigns was between 15%-17%! So not only are people more likely to read your postcard, but the chances of them actually making a purchase are also high.

 

The best and most beneficial part about including custom postcards in your customer acquisition efforts is Guaranteed Advertisement! No matter what happens with your custom postcards, you can rest easy knowing that at least two people saw it. The person who delivered the postcard and the person who received it. Unlike digital advertisements, you don’t have to wonder or check reports to see how many people saw your advertisement. You know that people saw it, even if they only saw it for a few seconds, they saw it and that’s what advertising is all about.

 

We all know that every person who receives your business’ custom postcard isn’t going to find it useful at that moment. Because of that, there is a good chance that your custom postcard could end up in the trash or that weird “everything” drawer that everyone has. And that’s okay! Though they aren’t interested in your services right now, they are now aware that your business exists. They know who you are and what you offer. Whether it be them mentioning your business to a family member or them coming back to your custom postcard and using it for their own needs, people are now aware of your brand and what you offer.

 

For as long as we can remember postcards have been used as a method to send messages to our family, friends, and loved ones. If you’d like to learn more about Phoenix Blueprints or our postcard printing options, give us a call today. We look forward to helping your business grow with postcard printing.

What are the Advantages of Using Door Hangers to Advertise Your Business?

Marketing Door Hangers | Doorknob Hangers

Door hangers are one of the oldest forms of marketing there is, and it still is used by tons of people, organizations, and businesses today. This longtime use of this method proves one thing to us, that it’s effective. Even with the world progressing to becoming more digitally centered with social media, electronic billboards, and fancy signs, door hangers remain to be a powerful marketing tool. While some businesses still choose to overlook this method, the ones who don’t prove to gain so much from it. Not only does this method guarantee that your target is going to receive the piece of the advertisement but you are also adding a little bit of a personal touch by going out of your way to put it on the door. When you choose to work with Phoenix’s Blueprints you are no doubt going to find this effective method 10-times more effectively. This is because, with your business tactics and our creative printing process, people are bound to be drawn to your door hanger. Still not sure that an old-fashioned method can do wonders for you? Keep reading to see the many advantages of door hangers.

 

Guaranteed to Reach Your Audience

When you use the door hanger as a means of reaching your audience you are 100% guaranteed that they are going to see it. The hanger is securely fastened on the door and cannot come off without someone physically taking it off, forcing them to take a peek at what it could be. The majority of people who take this item off your door are going to bring it into their home and take a few minutes to read it over. This is the opposite of when people go through their mail and throw out any junk mail they see. This method will at least guarantee your business is looked at and mentally compartmentalized. The door hanger is also a great way of getting your name out there to others in the community. While it is hanging there waiting to be brought inside the neighbors walking around may notice it and take a mental note of what company placed it there. You never know when they may need your service and decide to look you up.

 

Affordable Marketing

Some of the most popular methods of marketing also tend to be the most expensive. This makes us wonder if some people just think the high price tag guarantees high reward. However, the price tag does not always mean that one method is guaranteed to work. For example, door hangers are one of the most inexpensive methods of marketing yet has been around for decades. With social media marketing thriving door hanger marketing still appears to be an efficient method, if not more efficient than social media marketing. The best part about the low price is that for those businesses who have never tried door hanging marketing before, you can try it once and not feel guilty about spending tens of thousands of dollars on it. The method is simply low risk and high reward.

 

They Provide Your Audience With New Information

This benefit of door hanger marketing is one of those that piggybacks off of how affordable they are. When you choose to use door hangers you are given the ability to update the door hanger as many times as necessary to fit the seasonal promotions, new product updates, general information on your business, and more. Due to the door hangers being so cheap you can update them as often as needed without facing some large fee. This can work in your favor if your business runs on an appointment based system. Say one of your customers is due back for an appointment soon, you can use the door hanger as a way of distributing information and having a reminder part on it. The customer will remember they are due soon and will be more inclined to call and set up an appointment. The many types of tactics you can use with door hangers are endless.

 

Are you ready to change up your marketing style? Phoenix Blueprints are here for you. Our staff knows exactly how to create a door hanger that is unique to your business, effective at communication information, and functional to stay on the door handle. With us, on your side, you cannot lose. Give us a call today at (954) 371-0197 to learn more.

Benefits of Custom Print T-Shirts

Custom T-Shirts | T-Shirt Printing

They say a picture is worth a thousand words. Here at Phoenix Blueprints, we agree with this sentiment. This saying is probably a large reason why many businesses decide to go with some kind of eye-catching advertisement to get their message across. Something that many businesses haven’t considered but is just as eye-catching, if not more than a billboard is a customized t-shirt. With your business’s very own customized t-shirt you can become a walking advertisement. This way you’re re reaching real people all over the place, a method that is bound to get your company some customers. T-shirts are a fun way of being creative while also getting the message out there There’s no wonder many political candidates are seen wearing their campaign shirts. Here at Phoenix Blueprints, we can make any t-shirt design you need. Our team is not only creative but diligent in digital printing. We know exactly how to bring your vision into reality. Not sure how a simple t-shirt can help your business? Keep reading to learn why.

 

. Walking Advertisement

The biggest advantage to your very own customized t-shirt is that you, and anyone else who wears your t-shirt, becomes a walking advertisement. It’s one thing to have signage up in the same location for months, and a completely another thing to have a t-shirt that travels around to different stores, neighborhoods, and cities. When you wear your t-shirt you are showing people of all kinds of demographics, who may not have even known about your business, that you exist, and offer XY and z services. It’s only a matter of time until you are seen by someone who was already in the market for your services. The best part is that even if people do not need what you are offering, by seeing your shirt you are in the back of their heads. So if they ever do need what you are offering they may just decide to look you up and give you a call. You can also benefit from the t-shirt by giving it away to customers who purchase your service. Something that we have seen over time is that no one is going to say no to free stuff. We all could use a spare t-shirt too. The more t-shirts you give away the more likely someone is going to eventually wear it out somewhere and advertise for you, without even knowing it. This is where the t-shirt goes from just being a t-shirt to being a secret business weapon.

 

. Creativity

Our favorite part of customizable t-shirts is that they allow you to get as creative as you want. You can choose any color scheme, design, style, and more on your companies t-shirt. The way the digital printing process works truly takes the sky is the limit to the next level. You can have anything printed on your shirt regardless of size. This means that if you have a particularly big logo or long slogan, you don’t need to worry about having to condense it to fit on the t-shirt. The technology will make it work for you. When you decide to come on into Phoenix Blueprints for your businesses customizable t-shirts it’s important to keep one thing in mind, the more creative you get with it, the more likely that it will be eye-catching and attract some new customers attention. Our team members will work with you one on one to achieve the t-shirt style you think would best represent your company. We will also make sure to show you what it will look like before printing anything so you can make any edits you think are necessary. When you work with us you truly are getting quality designs and quality service.

Are you in the market for some customized t-shirts? Well, look no further than Phoenix Blueprints. We make sure that your business t-shirts are everything you want and more. With our advanced technology, there is nothing we can’t create for you, the sky is truly the limit. To learn more about our customized t-shirts and how they can help your business, give us a call today at (954) 371-0197. We are looking forward to chatting with you!

3 Benefits of Postcard Marketing

Postcard Marketing

If you run a business you may be looking for a fun way of standing out amongst your competitors. Everyone’s first thought when considering their options is social media, and we can’t blame them. 2020 marks the digital age and the new digital world we live in; however, this type of marketing can get stale very quickly. The reason is that every business has jumped on the social media train. Facebook and Instagram users cannot seem to go on these apps without being bombarded by 90% ads and 10% content now. And trust us that is not going to keep users coming back to the app. For a unique but seemingly traditional way of advertising, you should consider postcard marketing. Postcard marketing is a form of advertising that combines the best part of the past with the best part of the future. Your postcards can be digitally crafted to reflect absolutely any message you want it to. Whether you are opening a new location, have a huge promotion going on, or want to introduce a new service, we have you covered. With the power of technology, your postcard can be crafted to catch any customer’s eye. The best part is they will get a touch of nostalgia by receiving this p-pleasing to the eye advertisement in the mail, something some businesses just do not put effort into anymore. If you don’t believe us, keep reading to learn some of the other awesome benefits of postcard marketing.

  • Postcards are Cost-Effective

If you think sending a letter is cheap then you will be surprised to hear sending a postcard is cheaper. The best thing about postcards is that they get the job done at a low cost. The average postcard costs cents to send out to people, and the more people you send it to the lower the cost is going to be. Time after time we see businesses pour all of their money into advertising and marketing. While this may work out for them, it greatly minimizes their profits and will eventually backfire. You need to go with an advertising method that is equally as effective as it is affordable. This way you are getting the best of both worlds.

  • Postcards are Targeted

Something a billboard cannot do for you directly targets a demographic. Sure, you can have a billboard in a town or city that you feel you have a lot of customers in, but that does not mean everyone who lives there will be coming to you for your services. When you go with postcards you are directly sending the postcard to specific people. These people are in a demographic that likes what you have to offer, making them more inclined to go to you next time they need what you are offering. The best part is, the people receiving these postcards may ask others around them about your company. People tend to be closer to those in a similar demographic to them. Chances are someone they know will have used your service or product before and will have something good to say. This works as a method of free marketing for you, a major win-win. This is where that phrase works smarter not harder starts to come into play.

  • Postcards are Attractive to the Eye

One of the many benefits of postcard marketing is that postcards are attractive to the eye. When people go to grab their mail and sort through it, chances are it’s going to be a bunch of white envelopes. But when they see a brightly colored postcard with graphics on It they are going to stop and take a look. This is all thanks to the digital method of designing postcards. With our team on your side, you are sure to have an eye-catching postcard that is bound to make many people curious about your company.

Whatever you need advertising for we are here to help you get your message across in a unique and eye-catching way. When you go with Phoenix Blueprints you are getting high-quality postcards that are guaranteed to make customers stop and look. We work closely with you to determine what vision you have for your company and how we can make it a reality. For the digital company, you can trust, go with Phoenix Blueprints. Give us a call today at (954) 371-0197 to learn more.

Everything You Need to Know About Postcard Marketing

Direct Mail Marketing

In today’s world, there seem to be billboards, signage, and mail advertising coming at us from all kinds of directions. This is what happens when the market becomes saturated. A saturated market does not mean that your business cannot stand out though, it just means that you need to find new ways to set yourself apart from your competitors. One way of doing this is postcard marketing. Postcards are commonly associated with vacations. We see people typically buying a postcard abroad and sending it to their loved ones back home, which is sweet and all, but what if we could use the same concept in a business manner? The good news is you can. Postcard marketing is one of those methods that have a touch of traditionalism by being mailed but has the appearance of the modern-day methods of advertising through the print job. Social media marketing may seem like the way to go but nothing compares to having a visually attractive card in the mail. The best part about this method too is that people are constantly checking their mail and holding on to mail they deem important. This means that your postcard is likely to be saved for future use, so long as it captures the attention of others. But you don’t have to worry about that, that’s the part where we come in and help.

 

What Exactly Is Postcard Marketing?

You may be thinking; this sounds like a great idea but how exactly does it work. Well, postcard marketing works similar to how digital marketing would. We distribute these visually appealing postcards to a targeted audience of your choice. This way, the only people receiving your postcards are people who are likely to need your service. These postcards can be used to promote your recent deals, a new product or service, or just to spread the word to others about your company. Whatever message you want to get out there, we can get it crafted for you.

 

How Do I Target My Audience?

You can target your audience by taking a look at all of the information you have about your customers. All of these insights will lead you to pick the demographic of people that resonate with your business the most. Chances are the demographic that represents most of your previous customers will probably represent the majority of your future customers as well. This is especially great if you are doing something huge like opening up a new location and want to attract people of the same demographic but in a different area. You can also play around with it and try branching out to new demographics this could result in some new customers that like what you have to offer. Either way, you have all the power of who these postcards get sent to.

 

What are the Advantages of Postcard Marketing?

Postcard marketing has many advantages to it that other methods of marketing cannot give you. For starters, your postcard can be as creative as you want it to be. You can get just about any message across when you have Phoenix Blueprints on the job. Our team knows how to listen to someone’s vision and turn it into reality. We promise that you will absolutely love the postcard you sent out, and if you don’t we will make sure we fix it until you are happy with the final product.

Are you looking for a new and unique way to get the message out about your business? Look no further than postcard marketing from Phoenix Blueprints. Our team is filled with knowledgable individuals dedicated to producing high-quality results that are sure to stand out. With us, your company does not need to be just another ad on Facebook or Instagram, it can be so much more than that. With postcard marketing, you are giving your company a personal and traditional touch, something that any customer can appreciate in their mail. Whatever message you want to get out there, we can make it happen. To learn more about postcard marketing and our other marketing services, give us a call today at (954) 371-0197. We are looking forward to chatting with you!

What Are Your Options for Postcard Printing in Coral Springs?

Postcard Printing

When it comes to making sure your business or brand stands out amongst the competition, it’s no secret that printing postcards are a great place to start. In addition to being convenient, and effective, they are also a cost-effective solution to mass marketing. Here at Phoenix Blueprints, we know that having a team of experts capable of printing postcards for your business is not only important to your success, but it is important to our success as well. 

 

Phoenix offers a variety of high-quality marketing options and print collateral for business owners just like you and postcard printing is by far one of our most popular. 

 

Phoenix Blueprints offers six different postcard sizes. Our postcard options start with tradition sizes like our 4″ x 6″ and 5″ x 7″ formats. 

These are commonly used to promote sales, promotions, and event appointment reminders.  

 

We offer larger postcard designs in sizes  5.5″ x 8.5″, 6″ x 9″ and 6.25″ x 9″. These postcards are a lot larger than your standard postcard design, but they are definitely designed to make sure your brand stands out and your message is clear!. Our handbill-sized 8.5″ x 11″ postcard is perfect for flyers and other announcements or advertisements that will need to fill up a standard-sized sheet of paper.

 

Finding ways to incorporate new marketing ideas and new print designs into your strategies can be challenging. And when paired with running a business, the entire process can be overwhelming at the least. That’s why the team here at Phoneix Blueprints pride ourselves on our expertise, our attention to detail and our timeliness. We know that your business is important to you and we want to make sure we do everything we can to make sure you stand out! Give us a call at (954)-945-9399  to learn more or contact us here to learn more about how postcard printing can help take your business to the next level! 

What is Direct Mail Marketing and How Can You Use It for Your Business in Coral Springs?

Postcard Printing

Direct mail marketing is a great way to get your customer’s attention. Not only that but direct mail marketing gives you the opportunity to reach your customers in the one place you KNOW they’ll be. Their Homes and Businesses. 

Here at Phoenix Blueprints, we offer a variety of direct mail options that are sure to help you get your message across in a creative yet simple way. Here are a few of the direct mail options we offer:

 

Postcard Printing

We offer custom postcards in a variety of sizes. Each postcard is custom designed to represent your brand and your message perfectly. Whether you’re a small business looking wanting to let people know you’re in town or a larger business wanting to promote a new promotion, postcards are a great option!

 

Door Hangers

Our custom designed door hangers are divided into categories for easy use, our wide array of styles provides you the platform to quickly bring your message right to your audience’s door. Not only are door hangers convenient in terms of size and accessibility, but they also show your customers that you want to stand out among your competitors.

 

Though these are just a couple of creative options you can use for your direct mail marketing. Our team of design and print experts have the experience necessary to take your vision to the next level. Not only that but they have the knowledge and the efficiency needed to make sure you meet your goals on time. 

If you’re ready to learn more about direct mail marketing and how the team here at Phoenix Blueprints can help you, then give us a call at (954)-945-9399 to speak with an expert. Or if you’d like to send us an email, you can click here to contact us and we’ll get back to you shortly!

Contact Us