Your final brochure depends on so many different elements. A few of these variables are in the designer’s hands while others are in the client’s hands. How quickly the advertising agency, for example, creates the copy and design will be determined by how busy it is at the moment. When it comes to getting permissions at various phases of brochure production, advertising companies rely on getting them quickly from their clients. It’s impossible to estimate how long it will take to design and print a brochure because many variables are involved. Instead of just listing the stages necessary in creating advertising and promotional materials, there is a procedure that, when followed, can significantly cut down on the time it takes to develop new advertising and promotional materials such as brochures.
The Brochure Doesn’t Sell Your Product or Service
Don’t have unrealistic expectations.
Don’t count on your brochure to close the deal all by itself. A brochure serves as the objective of informing the customer about your business and its offerings. Additionally, it serves as an incentive for customers interested in doing business with you to contact you. A direct mail brochure can be used to sell various low-ticket items. Do not, however, set yourself up for failure by trying to accomplish everything in the brochure.
It’s important to keep communications with your target audience basic and direct when time is of the essence. Prospective customers will not read a brochure that is too long or unclear.
Make Positive Statements
Assume that the customer will make a purchase. To avoid a negative response from the customer, avoid using the phrases “if” and “maybe.”
Instead of saying “our customers,” use the term “you.” Assume your prospective consumer is reading your brochure. It’s preferable if you speak to them directly.
It is not acceptable to pose open-ended inquiries in a brochure. Always ask questions to which the only possible answer is “YES.”
You want your brochure to sound and seem professional, so use a welcoming tone. To achieve this, you do not have to use formal language or “stiff phrasing.” Pretend to be chatting to your customer as a friend while creating your brochure. Your brochure’s copy should sound like a conversation between two friends. If your brochure reads like a textbook, it’s time to revise it.
When writing an essay or a book, the rule of thumb is that the paragraph’s height should not exceed the paragraph’s width. On the other hand, sections in a brochure should be kept to a minimum.
A single design signal is all that is needed to identify the beginning of a new paragraph; do not indent those that have space between them.
It is incorrect to begin a sentence with a percentage, such as “20% of all police officers are from north India”. “Twenty percent of all policemen are from north India” would be the correct way to say it.
Do not use underlining or all capital letters to emphasize a point. Instead of using regular text, bold or italicize your writing.
As a rule of thumb, brochures should include enough content to stand on their own as a document. Even if you mail your flyers with a cover letter every time, there’s a reasonable risk you’ll lose the customer. As a result, don’t rely on letter specifics to make up for omissions in your brochure.
Include your organization’s name, phone numbers, mailing addresses, and email addresses prominently in your brochures so that individuals who are interested in your products and services may contact you with ease. 12.
Repetition is a fundamental rule of design, giving a brochure its strength and style. Reduce the number of typefaces to one or two and utilize the same column size throughout the document to quickly use repetition. Also, use the same formatting style for all headings and subheadings.
Close the space between the heading and the following paragraph before each title and add additional space before each header. This connects the heading to the section it refers to visually.
In general, people read top-to-bottom and left-to-right, so make sure your content flows smoothly. Check to see if the information in your brochure flows in the same manner as this. It’s common for readers to anticipate seeing the cover of a two-fold brochure before flipping it over to reveal its three main panels inside. Finally, they will read the fifth and sixth panels of the brochure by turning them over. Use the first three panels of the inside cover to provide the most critical information to your reader. Do not include contact information on the front panels; instead, have it on the back panels.