Brochure Design Tips

brochure printing

Your final brochure depends on so many different elements. A few of these variables are in the designer’s hands while others are in the client’s hands. How quickly the advertising agency, for example, creates the copy and design will be determined by how busy it is at the moment. When it comes to getting permissions at various phases of brochure production, advertising companies rely on getting them quickly from their clients. It’s impossible to estimate how long it will take to design and print a brochure because many variables are involved. Instead of just listing the stages necessary in creating advertising and promotional materials, there is a  procedure that, when followed, can significantly cut down on the time it takes to develop new advertising and promotional materials such as brochures. 

The Brochure Doesn’t Sell Your Product or Service

Don’t have unrealistic expectations.

Don’t count on your brochure to close the deal all by itself. A brochure serves as the objective of informing the customer about your business and its offerings. Additionally, it serves as an incentive for customers interested in doing business with you to contact you. A direct mail brochure can be used to sell various low-ticket items. Do not, however, set yourself up for failure by trying to accomplish everything in the brochure.

 

It’s important to keep communications with your target audience basic and direct when time is of the essence. Prospective customers will not read a brochure that is too long or unclear.

 

Make Positive Statements

Assume that the customer will make a purchase. To avoid a negative response from the customer, avoid using the phrases “if” and “maybe.”

 

Instead of saying “our customers,” use the term “you.” Assume your prospective consumer is reading your brochure. It’s preferable if you speak to them directly.

 

It is not acceptable to pose open-ended inquiries in a brochure. Always ask questions to which the only possible answer is “YES.”

 

You want your brochure to sound and seem professional, so use a welcoming tone. To achieve this, you do not have to use formal language or “stiff phrasing.” Pretend to be chatting to your customer as a friend while creating your brochure. Your brochure’s copy should sound like a conversation between two friends. If your brochure reads like a textbook, it’s time to revise it.

 

When writing an essay or a book, the rule of thumb is that the paragraph’s height should not exceed the paragraph’s width. On the other hand, sections in a brochure should be kept to a minimum.

 

A single design signal is all that is needed to identify the beginning of a new paragraph; do not indent those that have space between them.

 

It is incorrect to begin a sentence with a percentage, such as “20% of all police officers are from north India”. “Twenty percent of all policemen are from north India” would be the correct way to say it.

 

Do not use underlining or all capital letters to emphasize a point. Instead of using regular text, bold or italicize your writing.

 

As a rule of thumb, brochures should include enough content to stand on their own as a document. Even if you mail your flyers with a cover letter every time, there’s a reasonable risk you’ll lose the customer. As a result, don’t rely on letter specifics to make up for omissions in your brochure.

 

Include your organization’s name, phone numbers, mailing addresses, and email addresses prominently in your brochures so that individuals who are interested in your products and services may contact you with ease. 12.

 

Repetition is a fundamental rule of design, giving a brochure its strength and style. Reduce the number of typefaces to one or two and utilize the same column size throughout the document to quickly use repetition. Also, use the same formatting style for all headings and subheadings.

 

Close the space between the heading and the following paragraph before each title and add additional space before each header. This connects the heading to the section it refers to visually.

 

Remember This

In general, people read top-to-bottom and left-to-right, so make sure your content flows smoothly. Check to see if the information in your brochure flows in the same manner as this. It’s common for readers to anticipate seeing the cover of a two-fold brochure before flipping it over to reveal its three main panels inside. Finally, they will read the fifth and sixth panels of the brochure by turning them over. Use the first three panels of the inside cover to provide the most critical information to your reader. Do not include contact information on the front panels; instead, have it on the back panels.

 

Learn More Here

See More Shirts & Tees has a wide range of brochure design and delivery services worth checking out. Let us help with a creative and effective brochure. Call 954-708-1100 or contact us here.

8 Tips To Create A Memorable Logo For Your Business

brochure printing

Your logo expresses what your business stands for. It represents the promise of outstanding service you deliver to your customers. When customers think of your company, your logo is probably the first thing that will come to mind. In many ways, your logo is your first impression, so make it count. If you’re beginning a new business, it may be challenging to match your logo to your message. There are no set rules when coming up with ideas for a logo but generating ideas can be difficult. To help get your creative juices flowing, consider these tips for memorable logo designs. When it’s time to print your logo across your marketing material, you know where to turn for booklet, postcard, and brochure printing in Coral Springs, Fl. 

Keep It Simple

Nobody is going to remember a complicated design. The most memorable logos today have a simple, but memorable image that customers automatically recognize. Think about the McDonald’s logo. This logo is nothing but one letter: M. Naturally, this makes it easy for people to remember the M and associate it with delicious burgers and French fries. What about Apple Inc.? The logo for this technology company is literally an apple. Again, the design is easy to remember, which makes linking the logo design to the brand message easier for consumers. They instantly see the logo and recognize the company behind it.

Don’t Be Controversial

In today’s culture, a lot of companies are trying to shock their customers with the belief that controversy sells. That may be true, but don’t apply this practice to your logo design if that won’t appeal to your audience. Consider your audience when coming up with ideas and create a logo that will attract them.

Do Be Versatile

Another consideration when coming up with logo designs is if it will look good no matter where it is used: coffee mugs, keychains, even booklet printing. Ask yourself if it is versatile enough to look good on:

  • Different colored backgrounds
  • Different types of layouts
  • Different marketing materials (from postcards to t-shirts)

It should also look good when scaled to different sizes. If your logo has a lot of words that make it hard to read when scaled down, you may have to go back to the drawing board.

Don’t Be Trendy

The problem with trends is what looks good today will be outdated tomorrow. Consider some of the most popular fashion trends, for example. So, if you want your brand to stand out decades from now (in a good way), create a logo that transcends what’s currently popular.

Brainstorm Ideas

Even if you and your partner came up with the business idea, that doesn’t mean you have to come up with the logo idea on your own. In fact, you may benefit more by brainstorming with your employees.

Think About SEO

Part of logo design isn’t just creating the image but coming up with a name. Before you come up with a name, consider if it’s a commonly used word and if other companies have the same one. With the right name, it shouldn’t be difficult to spot your website when customers search your brand. Additionally, a unique name makes it easier to rank higher on search engine ranking pages.

Make It Flexible For The Future

There may come a time when your business idea will evolve, and your name will have to evolve with it. For example, Apple Computers had to change its name to Apple Inc. because they branched out into phones and media players. Even if you don’t think you will make such a drastic change, consider a broad, general name that can be adaptable in case you change it in the future.

Create Multiple Logos And Names

If you thought coming up with one logo idea was hard, you won’t like this suggestion: create multiple logos and test all of them out with focus groups. This is a great way to determine whether your target audience will be attracted to your logo and name. With the focus group, make sure to ask highly specific questions and be prepared for follow-up questions to gather as much information for when you go back to the drawing board.

We Can Help

We hope these suggestions have your creative juices flowing. Once the idea comes to fruition, choose Phoenix Blueprints for booklets, postcards, brochure printing, and much more in Coral Springs, Florida. Call (954) 708-1100 to get started.

Why Brochures Are Still Effective

Brochure Printing South Florida | Brochures Near Me | Brochure Printing

Why Go Old School?

 

We tend to think that a website can replace a printed brochure in the age of e-mail, multimedia presentations, and the internet. Today’s printers print more sophisticated marketing materials than ever. Opening the mail or reading printed fabric is a welcome diversion to many people—and an opportunity for you.

 

Here Are Some Interesting Facts

 

Let’s face it, letters are hard to read with only the sender’s logo and signature to break up the blocks of text. A cover letter or business card sent to a prospect can make a quick impression. Still, they only present a fraction of the information about your company. Meeting potential clients in person takes time and effort, and you need to be creative in your introduction.

 

Brochures play an Important Part

 

Brochures are a great way to package and deliver a lot of information about yourself, your business, and your expertise. Brochures can be given to current clients for referrals or left in various locations.

 

What is a Brochure?

 

Simple two-fold brochures on 8 1/2 x 11 paper include elaborate 9 x 12 pocket folders with pages stitched in and insert sheets. In the past, several sizes have evolved to fit mail envelopes or printing presses.

 

To make a great first impression, a good brochure design involves careful analysis of your target market, the level of sophistication required, and your market niche. Finally, your brochure should leave a potential client with something they don’t want to throw away.

 

Brochures: Starting Out

 

If you’ve never made a brochure before, start by collecting samples of various quality levels, from simple one- and two-color on textured stock to slick 4-color glossy brochures.

 

Asking yourself what makes a brochure appealing and effective will help you create a brochure for your own business that conveys the message and sophistication you require.

 

Next, write a basic business brochure. Even if you’re not a professional writer, putting your ideas and facts on paper will help you clarify what your brochure needs to say.

 

When Writing the Brochure

 

Is my firm a market leader?

Do I have a market niche?

What sets my firm apart from the rest?

Better value, service, or product selection?

Is there anything new to promote?

 

Brochure Questions

 

Who is my audience?

What message will entice a potential client?

What types of brochures and sophistication do your clients typically receive?

Do you need photos or illustrations to promote your product or service?

Is the brochure a self-mailer?

Include in your brochure:

Postal address

Phone No (and 800 number if you have one).

No. fax

e-mail

URL.

 

Avoid including information that may change in the next 12 months. Also, avoid using a specific person’s name as a contact unless you know they won’t leave in the next year. The same goes for printing people’s photos. It’s pointless to spend thousands of dollars on a brochure that becomes obsolete because someone leaves the company.

 

How Much Does a Brochure Cost?

 

Brochures can cost hundreds to thousands of dollars. As a result of the numerous variables involved in creating a brochure, it is difficult to estimate the final costs until all specifications are determined.

 

These extras can be worth the money if they enhance your brochure and the image you want to project. Also, consider whether you need professional photography or assistance writing or editing your brochure copy.

 

Even if you don’t know everything about your brochure, it’s a good idea to create a budget. Begin by estimating how many brochures you’ll need over the next year, including mailings and sales meetings. A designer can use a brochure with similar information and photographs to determine printing and production costs.

 

Postage is another factor in brochure design. Larger brochures cost more to mail, so if you plan to do a large mailing as part of your marketing, consider a smaller brochure. Larger brochures often get tangled in other mail and get lost in the mail stream. Brochures that fit in a #10 business envelopes are the most cost-effective and safest to mail. It also allows you to mail a cover letter and business card.

 

How to Get Started

 

A brochure design professional will get you on the right track within your budget. Phoenix Blueprints has the experience and expertise you need for an effective brochure. Call 954-708-1100 today for more information.

Why Every Door Direct Mail Is Good For Your Business

EDDM Mail Marketing direct mail marketing

If you were told that you can reach new customers, grow your business and increase your revenue without spending a fortune, would you do it? We all know the answer to that question. The big question is, what marketing strategy are we talking about? It’s called every door direct mail, and it’s an underappreciated service that your business should start utilizing. All you need to do is contact Phoenix Blueprints for our premium printing services and leave the rest up to your incredible design and USPS.

What Is Every Door Direct Mail (EDDM)?

EDDM is a bulk mail service offered by the United States Postal Service. It’s an incredible way to grow your small business within your community. You don’t need a mailing list or even need to know a single address – just use the EDDM online tool to select the mailing routes you think your business will benefit most from. Drop it off at the post office and your material will be delivered to every active address on the selected route. The cost of this service is the same as a bulk mailing permit.

Is This Marketing Strategy Effective? 

Every door direct mail has the potential of being incredibly effective if you know who you’re targeting. If you think it will be hard to define your demographic with blanket marketing tactics such as this one, you’d be surprised. In fact, the EDDM platform designed by USPS allows you to specify demographics, including age, household size, and income. From there, simply put your marketing skills to work. For example, if you’re promoting your assisted care living services to a route that’s highly populated with Millennials and Gen Xers, you may not attract many customers. But you’re certain to find a route with your target demographic. 

Keep in mind, every household on the route you have selected will receive your material. So, if you wanted to target specific households, direct mail marketing may be a better solution.

How Should You Get Started? 

As with any marketing initiative, start things off with a clear goal. What are your marketing efforts designed to accomplish? Are you trying to generate more leads? Bring attention to your sale? Get customers to your grand opening? Learning who your demographic is on each route can help you get started. Depending on the success of your first campaign, you can decide whether EDDM is right for your business.

Timing Is Everything 

We’re all accustomed to the immediacy of digital marketing, but keep in mind that every door direct mail is far from immediate. It takes approximately 7-14 days for your mail to be delivered. Therefore, it’s recommended that you drop it off at the post office one or two weeks before you want it to arrive. If you’re doing a campaign during the holidays, shoot for no later than two weeks due to high mail volume. It’s always best to err on the side of caution. Nobody wants their grand opening mailer to be delivered one week after their store’s opening.

What Is The Most Effective Marketing Material? 

When in doubt, keep it simple and apply the best practices you would typically use for your digital marketing efforts. Postcards typically perform best for EDDM, followed by newsletters. Keep your design simple, and your message short and to the point. It’s also recommended to add a coupon or discount, as this can incentivize people to place your material on a coveted spot on the refrigerator. End it off with a call to action to inspire people to call, check out your website, or book an appointment.

As you can see, it works much like an email blast. To ensure high-quality images, contact Phoenix Blueprints for our premium printing services. We’ll make sure your material is printed in accordance with USPS guidelines. USPS has fairly specific guidelines, but you’ll find that it’s simple once you get past the learning curve. All instructions can be found on their site.

Bottom Line 

This strategy may be surprisingly effective for your business.  One thing is for sure, your brand will get a lot of exposure. Apply your fundamental marketing knowledge, and you may get an entire neighborhood at your business doors. Make sure to couple EDDM with your traditional, digital, and direct mail marketing efforts.

Don’t forget, when you need quality service, contact Phoenix Blueprints. We use the latest printing technology to meet all your printing needs.

Choosing the Best Postcard Design for Your Next Marketing Campaign

Every Door Direct Mail Coral Springs, FL | Every Door Direct Mail

Postcards are making a comeback as direct mail pieces are different ways for businesses to advertise. 

Statistics show that 150 million postcards are sent out every year, and out of this number, 42% are scanned. 

70% of those receiving postcards feel that this form of advertising is more personal versus online ads. 

According to the US Post Office, 58% of people receiving direct mail respond in some way. 

These figures show that postcards are an effective avenue of promoting your business and reaching out to customers. The challenge is standing out and creating a postcard design that speaks to your target audience. You have a range of choices to connect with this demographic and encourage them to learn more about what you do. Choosing the right one creates a customizable message that is eye-catching and encourages them to use your products or services. 

Regular

A regular postcard comes in a basic size of 4.25 x 5.6 and contains the standard fonts and lettering. You can incorporate a picture onto the postcard with your contact information and where the person can learn more. Typically, you will have a call to action using a minimal design that is not cluttered. The focus is on catching the person’s attention but doing so in a way that is not overwhelming. 

Phoenix Blueprints can help with our expertise, professionalism, and understanding of what you want to customize in your message. For over ten years, we helped contractors, architects, designers, and real estate professionals to create a unique way of reaching out to new customers. We can do the same thing for your business to increase your profitability and growth. 

Panoramic 

A panoramic postcard is very popular with large images showcasing your products and services. The widescreen view is similar to what you see on a billboard that lets you get your message out. You can use your creativity to capture the vision of what your business represents and how you can solve their needs. Typically, the costs of mailing these postcards are more, but you can catch the person’s attention versus other information they receive in the mail. 

Phoenix Blueprints is the one place where you can get custom postcards to match your marketing campaign. We will take your creative vision and make everything a reality to improve your sales and profitability. 

Block Postcards

A block postcard is 6.125 x 8.25 inches and gives you the space to use a large photo that captures your message. You can place your company logo on the same side with the words to encourage the reader to learn more. Sometimes, businesses have an image on one side to catch the person’s attention and the message on the other with a call to action. These postcards qualify for every door direct mail, and you can send everything out starting at .175 cents. You have the option of using standard postage or first class mail to reach your target audience sooner. 

Phoenix Blueprints can help with pricing starting at $51.45 for 250 postcards for your business. We will customize them to what you want to ensure your marketing campaign is generating the maximum results. 

Jumbo

Jumbo postcards are 5.5 to 8.5 inches and are larger than the regular postcards most businesses use. These postcards are not too big or small and provide a solution to convey more information to your target audience. Some businesses will incorporate graphics into jumbo postcards to highlight how they can help the readers. These postcards are not as restraining as the regular option and give you a bigger canvas for customizing your vision. The jumbo option qualifies for first-class or standard bulk mail. 

Phoenix Blueprints can help with your next marketing campaign, from postcard printing to every door direct mail. We understand postcard designs and know what to do to ensure your efforts are successful. 

You have lots of choices when choosing the postcard design for your next marketing campaign. Call Phoenix Blueprints today at 954-708-1100 and see why various businesses come to us to make their marketing campaigns successful. We are your go-to place for everything to handle all of your promotional ideas. Don’t settle for anything less; go with the best to get the most for your money. We are off North University Drive, near Ralph Diaz Memorial Park in Coral Springs.

What Are The Differences In Network Set-up And Which One Is Right For You?

Postcard Printing | Business Postcards

Postcards are a common form of advertisement for businesses and an avenue for organizations to get out their message. 

 

Sending direct mail pieces leads to more reviews from your target audience, with 42% scanning a postcard and 62% purchasing within three months. 

 

You reach out directly to your target audience and do so differently from what competitors are doing. 

 

However, not all postcards are the same, and you should think about how you will design yours to have the greatest impact. You want to consider several factors during the postcard design process to create something unique and geared towards your target audience. 

 

 The Audience

 

The target audience is the demographic and message you send out to them with a call to action. The postcard should catch the person’s attention; state what you do and how they will benefit from your products or services. 

 

You have less than 10 seconds to make the person reading the postcard stop and pay attention to what you are saying. 

 

Typically, the intended audience will scan the card to see if anything is interesting to them. 

 

You want to think about those who you are targeting and how you can solve a problem or a need to get the person to read on. 

 

Phoenix Blueprints can help with your postcards, from the design process to creating something that speaks to your target audience. We are experts that give you the most innovative ideas and quality products to speak to your potential customers. 

 

The Images

 

Anytime you are doing a direct mail campaign or using postcards, you should think about having an image that catches everyone’s attention. 

 

The picture should speak out to the audience that shows what your organization is about, the industry, and how you can help the customer. 

 

For example, if your business is working with senior citizens, you may want to think about using pictures relevant to this demographic. The images let the person connect with something they need and encourage them to learn more. 

 

The best approach is to consider images that you feel capture what you represent and how you can add value. 

 

Phoenix Blueprints can help with the wide selection of merchandise for marketing your business and expertise. We have been serving South Florida for over 25 years and know what to do to make your postcard campaign successful. 

 

Spacing

 

Postcards come in various sizes, and each one is different depending on your needs and what you are saying. 

 

You want to balance out the image with the message and words to create something that catches the person’s attention. 

 

Sometimes, oversized postcards maximize the usage of space and give everything a different look and feel. 

 

You want to have your images blending with the colors, logos, and wording to create the maximum impact in the space.

 

Focus on keeping the font size to one or two forms and avoid large blocks that are hard to read. The idea is to keep everything eye-catching and straightforward to get the best results. You want to catch the reader’s attention and spark their interest to learn more about what you provide. 

 

Phoenix Blueprints has a range of postcards that match what you are looking for to impact the audience positively. We specialize in knowing what to do to catch their attention and spark a desire to learn more. 

 

An Enticing Offer

 

The offer should be enticing by giving a special promotion to the person reading the postcard. These discounts reduce resistance and encourage the reader to learn more about what you do. 

 

Phoenix Blueprints specializes in postcard printing and creating a message that resonates with your audience. 

 

You want to consider some of these factors to create a postcard design that effectively connects with your target audience. Call Phoenix Blueprints today at 954-708-1100 and see how we can help with our knowledge, experience, and skills in designing the right postcards. 

We are off North University Drive near Sherwood Forrest Park in Coral Springs. We know postcards and can help you to create the perfect campaign to maximize your marketing efforts. Don’t fall behind your competitors and use postcard advertising to increase your competitive advantage locally. Postcards are coming back, and you send a different message versus what someone sees online.

 

 

Can Every Door Direct Mail Improve Your Marketing and Lead to More Sales?

Every Door Direct Mail Coral Springs, FL | Every Door Direct Mail

The lifeblood of any business is sales and reaching out to new customers in cost-effective ways. Typically, businesses are pushed to invest in online marketing to enhance the efficiency of these efforts. 

Sometimes, traditional methods of reaching out to your target market in specific communities and zip codes produce the best results. Every door direct mail is one approach that markets locally to connect with households in geographic areas. 

The challenge is determining if direct mail can work for you and seeing results from these efforts. Businesses of all sizes wrestle with these issues when reaching out to new customers and increasing sales. 

How Does the Marketing Work?

Every door direct mail is where you target specific communities and send them out a postcard, brochure, or flyer. These pieces are delivered to all the addresses on the postal route to reach out to each household. 

You can target your approach by

  • Street
  • Zipcodes
  • Geographic areas

The basic idea is that going into communities puts your information into the hands of prospective customers and lets them know what you do. 

Some businesses prefer this method over others or by coordinating with Internet marketing to improve the effectiveness of campaigns. The focus is on expanding the reach and telling consumers who may know about what the company provides.

At Phoenix Blueprints, we can help you with your direct mail marketing campaign with our 

  • Door hangers
  • Postcards
  • Brochures
  • Envelopes 
  • Booklets

We specialize in making a marketing campaign successful and will customize the print material to your needs. 

Target Marketing

Anytime you are sending mail directly to consumers, you might want to take a targeted approach. You are focusing on specific areas to get out your products and services, such as

  • Households
  • Age 
  • Income

The idea is to connect with your target market that lives in a select area and falls into a subcategory. 

  • For example, let’s say you are an insurance agent and want to reach out to new homeowners in the area. You can target those homes where someone has moved recently using income, age, and household size. Your message is customized to them and what they will need in the future. 

Target marketing is a way of reaching every household by select demographics and getting your business in front of them. 

Phoenix Blueprints knows all about target marketing, and we can create professional-looking materials that connect with your audience. You don’t waste time and money on things that produce no results and focus on what works. 

Timeline

The timeframe for delivering the direct mail pieces to the target homes is between 7 and 14 days after delivery to the Post Office. If you target rural areas, you can expect the information to reach these households in closer to 14 days. You want to plan for sending this information out with a specific message and ensure the mail arrives on time. 

  • For example, if you are selling Labor Day barbecue grills and party supplies, you want to give yourself some leeway and plan ahead. 

All successful marketing campaigns are well thought out, and you should prepare in advance of an event you will have such a sale or holiday. 

At Phoenix Blueprints, we understand and work with you to ensure you have everything to drop off at the Post Office on time.

The Circumstances

Using direct mail marketing only works under specific circumstances, and you should know that mail pieces are not sent out to businesses on the postal route.

  • For instance, if you sell piping supplies, the Post Office will not deliver the mail to prospective businesses. You must be reaching out to consumers to promote your products and services for the approach to work effectively. 

Phoenix Blueprints can advise you on customizing your marketing needs to the audience and works with you in creating a strategy. 

Every door direct mail can work and lead to more sales if you are marketing to consumers and plan ahead. Call Phoenix Blueprints today at 954-708-1100 and see how we can help you make your marketing efforts a success. We are located off of North University Drive near the Chipotle Mexican Grill in Coral Springs.

6 Reasons Your Business Should Invest in Direct Mail Marketing

Postcard Printing | Business Postcards

With so many effective digital marketing trends, some may wonder whether it’s worth executing a direct mail marketing strategy. However, this traditional form of marketing is a great way for your business to engage with its audience. That isn’t to say you should cease your email marketing strategies in favor of direct mail. In fact, the two work well together, as it complements all digital marketing strategies. So, if you think this is a dead marketing technique, think again. Here are six reasons it’s worth your attention.

High Return on Investment 

When compared with email marketing, direct mailers have a stronger performance. The ROI on direct mail marketing is higher than email marketing and it has a much higher response rate. This is largely because of the well-crafted images and messages found on menus, brochures, postcards, and other printed mediums. As a result, it can help you generate more leads and grow your business.

Guaranteed Engagement 

When people pick up their mail, they have to go through it to determine what to keep and what to throw away. In the process of deciding whether to keep it, they typically read the message to see what the mail is about. So, it’s a good idea to add promos, coupons or other incentives to your message. By doing this, your marketing material is more likely to yield an action out of the consumer, and probably earn a spot on their refrigerator.

Easily Target Customers 

If you haven’t tried your hand at direct mailers because you think it will be difficult to target your audience, that’s not the case.  Just like you can use tools to easily engage with your audience digitally, you can use direct mail tools to reach new customers.  If your business has a database with your customer addresses, you can use a direct mail tool that segments customers and enables you to reach those who are more likely to make a purchase. Then contact Seemore Shirts & Tees, Inc. for our direct mail marketing print production services. With our team, you can always expect quality and great prices.

Reach a Bigger Audience

Although most of us rely heavily on apps and the internet, there’s an older population that has not and will not jump on that digital trend. Therefore, it’s likely that, depending on your business, a large chunk of your consumers may not use social media, email, or any other digital mediums, for that matter. What do you do when you want to effectively engage with that demographic? Direct mail marketing is sure to be a more lucrative approach.  

Less Competition 

These days, fewer businesses are using direct mail to reach consumers. If you think its decline in popularity is a reason not to pursue it, you can actually use that fact to your advantage. With less competition, you have a better chance of getting noticed. This is a great opportunity to personalize your message rather than send out generic templates. With over 25 years of experience, you can guarantee that the team at Seemore Shirts & Tees will work efficiently to produce a perfect design for your marketing campaigns.

We’ll handle all your printing needs, including:

Memorable 

We are so accustomed to native, display, and PPC ads while browsing online that it has become easy to ignore them. This is called “banner blindness” and the majority of the U.S. population experiences it. Mail, on the other hand, can’t be so easily ignored. Nobody wants to throw away their mail without first looking through it – largely because an important piece of mail, such as a bill, can be accidentally discarded. With a creative design or clever marketing tactic, you can turn your advertisement into an unforgettable message.

Complements Digital Marketing 

No business should abandon its digital marketing strategies, but as you can see, direct mailers create undeniable opportunities for you to grow your business. Again, direct mail marketing will complement your digital efforts. When used together, you can develop an onslaught of campaigns to increase brand awareness. Contact us about our direct mail marketing print production services so we can turn your designs into brochures, postcards, flyers, and more.

Business Cards Still Matter

Custom Business Cards

Handing out business cards to potential clients has been a standard practice for decades. Now that we are entering a digital age, many of us wonder if it is still necessary. 

 

For any business owner looking to increase sales and establish ties with potential clients, business cards are essential.

 

According to experts at Forbes, business cards are meaningful and personal. They also are a physical reminder that cannot be replicated by exchanging phone numbers. It is a way of exposing your brand to potential clients in a way that digital communication simply cannot do.

 

Getting your business cards printed has never been easier! 

 

Our online templates and design tools put you in control of your business card design. Prices start as low as $25 and the options are limitless. You can choose from many types of papers, finishes, customized shapes, and layouts for your business cards.

 

Keep reading to learn more about the benefits of using business cards in Coral Springs, Fl.

Business cards help you earn trust with clients.

Earning the trust of a potential client is as important as maintaining it once they start using your services. Handing a business card to someone shows them that you take them seriously. It is an essential tool when establishing initial contact with customers.

 

When someone has your business card it gives them access to your contact information immediately. It gives people an unconscious feeling of safety that they can reach out to you whenever they need it.

Making that first impression improves with business cards.

Making a good first impression can be the deciding factor for a successful business deal. Giving someone your business card during an initial visit tells them certain things about you. It shows you are available and open to communication at any time. It also shows that you always come prepared. They will see your business as legitimate and committed to success.

 

With properly designed business cards, you will leave a lasting impression. Once they see your card, potential clients will find it easier to remember you. Leaving a lasting impression is what you want when meeting someone for the first time. 

 

Business cards do exactly that.

Business cards are an effective and simple business tool.

Looking at a business card for even a few seconds makes a lasting impression. Your company’s branding will stay in the back of someone’s mind for whatever services or products you offer. 

 

What better way to make sure they are thinking of you when deciding on who will take care of their needs? 

 

Business cards are small and portable, meaning that they will always be within reach. Having your business card readily available makes it a lot easier for clients to just pick up your contact information to get in touch with you. 

 

Instead of scrolling through their contact list, all they have to do is reach for their wallet.

Networking should begin by handing out your business card.

Making a genuine human connection is essential to establishing a business relationship. If you are attending a networking event, a card is as important as a handshake. Conferences, tradeshows, and business summits are a fact of business life. 

 

Making connections with customers and people in your industry is made easier.

 

Your goal when creating a business relationship is to get your point across as quickly as possible. By handing them your business card, you create an uninterrupted flow in your presentation. 

 

Having to stop and say, “OK, let me call your number so you can save my contact info.” immediately takes the focus away from the message you are trying to get out.

 

People get distracted easily, especially with all the things going on at a networking event. Handing out your card while sticking to the message helps clients focus on you.

 

Business cards are an economical way to promote your brand.

The costs associated with having custom printed business cards are minimal so you don’t have to worry about your marketing budget taking a huge hit. 

 

Contact us for a custom quote and see just how affordable this marketing tool is. 

 

Gaining a client from just one business card can affect your bottom line far beyond the cost of the box.

 

Boosting your brand identity and image is the main point of a business card. The contact information on it is just an added benefit. 

 

Having a properly branded and well-designed card will leave a lasting impression, and it is a way to make sure your business is remembered.

Contact Phoenix Blueprints Today

 

Click here to contact us or give us a call, we are here for you anytime. 

Broward – 954.807.2580 | Dade – 305.506.1363 | Palm Beach – 561.924.1671

Postcards or Door Hangers? Which Option is Best for Your Business?

EDDM Mail Marketing direct mail marketing

Many businesses rely on digital marketing methods to spread the word about their products or services. But, it’s not the only way to get the message out there. With EDDM mail, or every door direct mail marketing, you can spread the word to targeted communities right at their doorstep. It takes everything that makes digital marketing efficient but puts a personalized spin on it. 

 

If you have never utilized direct mail marketing methods before, then you might be wondering where to start. Here at Phoenix Blueprints, we recommend standing out from the crowd with either postcards or door hangers. These two forms of mail stand out from the other letters people see in their mailbox and can be completely customized.  However, if you have to pick one, let us tell you more about each option.

 

Postcard Marketing

Many businesses have left behind direct mail marketing for the internet; however, postcard marketing has many benefits. For one, postcards get the message across instantaneously. As soon as a potential customer looks at your postcard, they know what you are selling. The product or service jumps out at them. 

 

However, this would not be the case without an effective design. At Phoenix Blueprints, you can upload a custom design, or our team can bring your vision to life. If you decide to have our graphic designers work on the project, we can customize the postcard to your liking. Whatever sales message, colors, logo, or feel, we create it for you. Whether you customize it yourself or have us do it, you end up with a postcard that you love. 

 

Also, keep in mind the price. Postcard EDDM mail is incredibly affordable so you can reach your audience without breaking the bank.

 

Door Hanger Marketing

Door hanger marketing is very similar to postcard marketing. The key difference is that this material hangs on the door instead of going in the mailbox. However, you can also go the same route with customization. You can upload a design for us to print, or you can have us bring your vision to life. 

 

Each business finds success with different materials. Some neighborhoods you target will like seeing a straight-forward door hanger they can grab on their way inside. Others may prefer a simple postcard they can put on their fridge. With this aside, some businesses enjoy door hangers because there’s more space to work with. 

 

If you have more information you want to share, you may need the extra space a door hanger can provide. Furthermore, the additional room gives you more opportunities to appeal to your target audience.

 

Contact Us Today!

Are you considering direct mail marketing to spread the word about your business? If so, let Phoenix Blueprints help you with the first step, designing the materials. Our team can handle any aspect of the postcard or door hanger design you want to bring to life. 

Whether you have a design in mind and need printing or have no clue on designs and need us to create something, we’ve got you covered. To learn more about what marketing materials we can print or create, visit our website (https://phoenixblueprints.com). Or, give our team a call today at (954) 914-7994 to ask any questions or learn how to get started.

Contact Us