Why Direct Mail Marketing Needs to Be Part of Your 2020 Marketing Strategy

Direct Mail Marketing

You’ve got your business’s new marketing strategy together and you made sure to include all of the bells and whistles. You’ve searched for all the best practices, read multiple blogs on the best ways to attract new customers and you’re ready to give your plan a go.  

 

Your new marketing strategy includes ad campaign’s for all major social media platforms, radio advertising, cold calling, lead generation and a slew of other fancy methods used within the customer acquisition process. But in all that glory you probably forgot to include Direct Mail Marketing in your 2020 Marketing Strategy and we get it, stuff happens, right?  

 

Wrong.   

 

With the hype around internet marketing and industry gurus swearing by paid ads, it’s easy to forget about old faithful in the background. And by old faithful, we mean Direct Mail Marketing. It’s not uncommon for people to believe that any mail that doesn’t fall under “bills” or  “important documents” is immediately put into the “junk mail” pile and quickly forgotten. We often assume that because people spend so much time on their mobile devices or on the internet, they prefer digital notifications and electronic mail. 

 

Wrong again.  

 

Contrary to popular belief, people still like to read actual mail. Mail that you can touch, see, and maybe hang on the refrigerator for later use. It can be a little hard to fathom in 2020, that people actually prefer direct mail, but studies show that 92% of Millennials Are Influenced To Make a Purchasing Decision Because of Direct Mail. In addition to that, Direct Mail Ranked As The Top Purchase Influencer for Baby Boomers. This means people aren’t only reading their mail, but they’re actually making purchases because of it!  

 

With that in mind, the benefits of incorporating Direct Mail Marketing into your 2020 Marketing Strategy are obvious. Direct Mail Marketing is almost foolproof in terms of getting your business out there and the possibility that your direct mail will lead to a purchase is too high to not include Direct Mail Marketing in your strategy. Simply put, Direct Mail Marketing is a win-win for any business owner. 

 

No matter what your business goals are or what services you offer, your marketing strategy is incomplete without Direct Mail Marketing. There are various types of direct mail you can use in your marketing efforts, so your only job now is to find which one works best for your business. To learn more about your Direct Mail Marketing options, give us a call at (954)708-1100 or contact us here 

3 Reasons Why Your Business Should Invest in Postcard Printing

Postcard Printing

For as long as we can remember postcards have been used as a method to send messages to our family, friends and loved ones. Business owners and companies have also found ways to use postcards to help advertise their business and grow their brand.

Here are 3 reasons to include Custom Postcards in your marketing plans.

1. People Still Read Physical Mail

In a world filled with technology, e-messages, e-mail, and e-marketing it’s easy to believe that people spend less time reading their actual mail. But get this, 80%-90% of direct mail gets opened, while only 20%-30% of emails get opened. This is a clear indication that people still prefer real mail. Not only that, but the average ROI for direct mail ad campaigns was between 15%-17%! So not only are people more likely to read your postcard, but the chances of them actually making a purchase are also high.

2. Guaranteed Advertisement

The best and most beneficial part (in our opinion) about including custom postcards in your customer acquisition efforts is Guaranteed Advertisement! No matter what happens with your custom postcards, you can rest easy knowing that at least two people saw it. The person who delivered the postcard and the person who received it. Unlike digital advertisements, you don’t have to wonder or check reports to see how many people saw your advertisement. You KNOW that people saw it, even if they only saw it for a few seconds, they saw it and that’s is what advertising is all about.

3. Builds Brand Awareness

We all know that every person who receives your business’ custom postcard isn’t going to find it useful at that moment. Because of that, there is a good chance that your custom postcard could end up in File 13 (the trash) or that weird “everything” drawer that everyone has. And that’s okay! Though they aren’t interested in your services right now, they are now aware that your business exists. They know who you are and what you offer. Whether it be them mentioning your business to a family member or them coming back to your custom postcard and using it for their own needs, people are now aware of your brand and what you offer.

No matter what industry you’re in or what your ideal customer looks like, we are 100% sure you can use custom postcards to help you attract more business. Not only are postcards an affordable option, but they are also a quick and simple option with endless opportunity. If you’d like to learn more about Phoenix Blueprints or our postcard printing options, give us a call at (954)708-1100 or contact us here.

Custom T-Shirt Printing – A Source of Free Marketing

Customize T-Shirt Front

 

Who doesn’t like free stuff? Giving away free T-shirts can be a great way to gain attention for your brand or business and build up your customer loyalty. You can let customers promote your business for you by wearing items with your logo on it. A free custom T-Shirt will make a customer happy while promoting your business. It’s a real win-win for everyone.

A t-shirt that has your logo on it can help to make your business more identifiable. They also keep you top of mind when it comes to your customers. Your customers and clients will think of you every time they open their t-shirt drawer.

Businesses aren’t the only groups that can benefit from custom T-Shirts…Volunteer groups, families, and other organizations can show unity and pride with custom T-Shirts. For events and trips, a custom printed t-shirt can be given to all of the attendees is a great way to preserve memories. They serve as a great souvenir while creating a branded identity for future events.

Non-profit organizations can benefit from giving custom t-shirts to donors or by selling shirts at fundraising events. Donors love displaying their philanthropic activities and a t-shirt can be an extra incentive to donate or increase your donation.

A lack of art skills shouldn’t stop you from printing your custom t-shirts. Many print shops will help you create a design if you don’t already have one. They may have graphic designers on hand or an inventory of clip art that you can use. They can help make sure you’ve included all the necessary information and that your files are in the right formats and sizes. Most print shops offer a variety of colors and styles of shirts for custom printing. You may also have the option of providing your own t-shirt if you prefer.

Now that you know how custom t-shirts can provide virtually free marketing for your business, it’s time to get printing. Contact your local print shop to get quotes for the number of t-shirts you need. Phoenix Blue Prints can print t-shirts via garment printing or silkscreen. You can even design your t-shit online! We can print both small batches and larger volume projects.

To get started, visit our website Seemore Shirts & Tees.

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