The lifeblood of any business is sales and reaching out to new customers in cost-effective ways. Typically, businesses are pushed to invest in online marketing to enhance the efficiency of these efforts.
Sometimes, traditional methods of reaching out to your target market in specific communities and zip codes produce the best results. Every door direct mail is one approach that markets locally to connect with households in geographic areas.
The challenge is determining if direct mail can work for you and seeing results from these efforts. Businesses of all sizes wrestle with these issues when reaching out to new customers and increasing sales.
How Does the Marketing Work?
Every door direct mail is where you target specific communities and send them out a postcard, brochure, or flyer. These pieces are delivered to all the addresses on the postal route to reach out to each household.
You can target your approach by
- Geographic areas
The basic idea is that going into communities puts your information into the hands of prospective customers and lets them know what you do.
Some businesses prefer this method over others or by coordinating with Internet marketing to improve the effectiveness of campaigns. The focus is on expanding the reach and telling consumers who may know about what the company provides.
At Phoenix Blueprints, we can help you with your direct mail marketing campaign with our
- Door hangers
We specialize in making a marketing campaign successful and will customize the print material to your needs.
Anytime you are sending mail directly to consumers, you might want to take a targeted approach. You are focusing on specific areas to get out your products and services, such as
The idea is to connect with your target market that lives in a select area and falls into a subcategory.
- For example, let’s say you are an insurance agent and want to reach out to new homeowners in the area. You can target those homes where someone has moved recently using income, age, and household size. Your message is customized to them and what they will need in the future.
Target marketing is a way of reaching every household by select demographics and getting your business in front of them.
Phoenix Blueprints knows all about target marketing, and we can create professional-looking materials that connect with your audience. You don’t waste time and money on things that produce no results and focus on what works.
The timeframe for delivering the direct mail pieces to the target homes is between 7 and 14 days after delivery to the Post Office. If you target rural areas, you can expect the information to reach these households in closer to 14 days. You want to plan for sending this information out with a specific message and ensure the mail arrives on time.
- For example, if you are selling Labor Day barbecue grills and party supplies, you want to give yourself some leeway and plan ahead.
All successful marketing campaigns are well thought out, and you should prepare in advance of an event you will have such a sale or holiday.
At Phoenix Blueprints, we understand and work with you to ensure you have everything to drop off at the Post Office on time.
Using direct mail marketing only works under specific circumstances, and you should know that mail pieces are not sent out to businesses on the postal route.
- For instance, if you sell piping supplies, the Post Office will not deliver the mail to prospective businesses. You must be reaching out to consumers to promote your products and services for the approach to work effectively.
Phoenix Blueprints can advise you on customizing your marketing needs to the audience and works with you in creating a strategy.
Every door direct mail can work and lead to more sales if you are marketing to consumers and plan ahead. Call Phoenix Blueprints today at 954-708-1100 and see how we can help you make your marketing efforts a success. We are located off of North University Drive near the Chipotle Mexican Grill in Coral Springs.