Brochure Design Tips

brochure printing

Your final brochure depends on so many different elements. A few of these variables are in the designer’s hands while others are in the client’s hands. How quickly the advertising agency, for example, creates the copy and design will be determined by how busy it is at the moment. When it comes to getting permissions at various phases of brochure production, advertising companies rely on getting them quickly from their clients. It’s impossible to estimate how long it will take to design and print a brochure because many variables are involved. Instead of just listing the stages necessary in creating advertising and promotional materials, there is a  procedure that, when followed, can significantly cut down on the time it takes to develop new advertising and promotional materials such as brochures. 

The Brochure Doesn’t Sell Your Product or Service

Don’t have unrealistic expectations.

Don’t count on your brochure to close the deal all by itself. A brochure serves as the objective of informing the customer about your business and its offerings. Additionally, it serves as an incentive for customers interested in doing business with you to contact you. A direct mail brochure can be used to sell various low-ticket items. Do not, however, set yourself up for failure by trying to accomplish everything in the brochure.

 

It’s important to keep communications with your target audience basic and direct when time is of the essence. Prospective customers will not read a brochure that is too long or unclear.

 

Make Positive Statements

Assume that the customer will make a purchase. To avoid a negative response from the customer, avoid using the phrases “if” and “maybe.”

 

Instead of saying “our customers,” use the term “you.” Assume your prospective consumer is reading your brochure. It’s preferable if you speak to them directly.

 

It is not acceptable to pose open-ended inquiries in a brochure. Always ask questions to which the only possible answer is “YES.”

 

You want your brochure to sound and seem professional, so use a welcoming tone. To achieve this, you do not have to use formal language or “stiff phrasing.” Pretend to be chatting to your customer as a friend while creating your brochure. Your brochure’s copy should sound like a conversation between two friends. If your brochure reads like a textbook, it’s time to revise it.

 

When writing an essay or a book, the rule of thumb is that the paragraph’s height should not exceed the paragraph’s width. On the other hand, sections in a brochure should be kept to a minimum.

 

A single design signal is all that is needed to identify the beginning of a new paragraph; do not indent those that have space between them.

 

It is incorrect to begin a sentence with a percentage, such as “20% of all police officers are from north India”. “Twenty percent of all policemen are from north India” would be the correct way to say it.

 

Do not use underlining or all capital letters to emphasize a point. Instead of using regular text, bold or italicize your writing.

 

As a rule of thumb, brochures should include enough content to stand on their own as a document. Even if you mail your flyers with a cover letter every time, there’s a reasonable risk you’ll lose the customer. As a result, don’t rely on letter specifics to make up for omissions in your brochure.

 

Include your organization’s name, phone numbers, mailing addresses, and email addresses prominently in your brochures so that individuals who are interested in your products and services may contact you with ease. 12.

 

Repetition is a fundamental rule of design, giving a brochure its strength and style. Reduce the number of typefaces to one or two and utilize the same column size throughout the document to quickly use repetition. Also, use the same formatting style for all headings and subheadings.

 

Close the space between the heading and the following paragraph before each title and add additional space before each header. This connects the heading to the section it refers to visually.

 

Remember This

In general, people read top-to-bottom and left-to-right, so make sure your content flows smoothly. Check to see if the information in your brochure flows in the same manner as this. It’s common for readers to anticipate seeing the cover of a two-fold brochure before flipping it over to reveal its three main panels inside. Finally, they will read the fifth and sixth panels of the brochure by turning them over. Use the first three panels of the inside cover to provide the most critical information to your reader. Do not include contact information on the front panels; instead, have it on the back panels.

 

Learn More Here

See More Shirts & Tees has a wide range of brochure design and delivery services worth checking out. Let us help with a creative and effective brochure. Call 954-708-1100 or contact us here.

8 Tips To Create A Memorable Logo For Your Business

brochure printing

Your logo expresses what your business stands for. It represents the promise of outstanding service you deliver to your customers. When customers think of your company, your logo is probably the first thing that will come to mind. In many ways, your logo is your first impression, so make it count. If you’re beginning a new business, it may be challenging to match your logo to your message. There are no set rules when coming up with ideas for a logo but generating ideas can be difficult. To help get your creative juices flowing, consider these tips for memorable logo designs. When it’s time to print your logo across your marketing material, you know where to turn for booklet, postcard, and brochure printing in Coral Springs, Fl. 

Keep It Simple

Nobody is going to remember a complicated design. The most memorable logos today have a simple, but memorable image that customers automatically recognize. Think about the McDonald’s logo. This logo is nothing but one letter: M. Naturally, this makes it easy for people to remember the M and associate it with delicious burgers and French fries. What about Apple Inc.? The logo for this technology company is literally an apple. Again, the design is easy to remember, which makes linking the logo design to the brand message easier for consumers. They instantly see the logo and recognize the company behind it.

Don’t Be Controversial

In today’s culture, a lot of companies are trying to shock their customers with the belief that controversy sells. That may be true, but don’t apply this practice to your logo design if that won’t appeal to your audience. Consider your audience when coming up with ideas and create a logo that will attract them.

Do Be Versatile

Another consideration when coming up with logo designs is if it will look good no matter where it is used: coffee mugs, keychains, even booklet printing. Ask yourself if it is versatile enough to look good on:

  • Different colored backgrounds
  • Different types of layouts
  • Different marketing materials (from postcards to t-shirts)

It should also look good when scaled to different sizes. If your logo has a lot of words that make it hard to read when scaled down, you may have to go back to the drawing board.

Don’t Be Trendy

The problem with trends is what looks good today will be outdated tomorrow. Consider some of the most popular fashion trends, for example. So, if you want your brand to stand out decades from now (in a good way), create a logo that transcends what’s currently popular.

Brainstorm Ideas

Even if you and your partner came up with the business idea, that doesn’t mean you have to come up with the logo idea on your own. In fact, you may benefit more by brainstorming with your employees.

Think About SEO

Part of logo design isn’t just creating the image but coming up with a name. Before you come up with a name, consider if it’s a commonly used word and if other companies have the same one. With the right name, it shouldn’t be difficult to spot your website when customers search your brand. Additionally, a unique name makes it easier to rank higher on search engine ranking pages.

Make It Flexible For The Future

There may come a time when your business idea will evolve, and your name will have to evolve with it. For example, Apple Computers had to change its name to Apple Inc. because they branched out into phones and media players. Even if you don’t think you will make such a drastic change, consider a broad, general name that can be adaptable in case you change it in the future.

Create Multiple Logos And Names

If you thought coming up with one logo idea was hard, you won’t like this suggestion: create multiple logos and test all of them out with focus groups. This is a great way to determine whether your target audience will be attracted to your logo and name. With the focus group, make sure to ask highly specific questions and be prepared for follow-up questions to gather as much information for when you go back to the drawing board.

We Can Help

We hope these suggestions have your creative juices flowing. Once the idea comes to fruition, choose Phoenix Blueprints for booklets, postcards, brochure printing, and much more in Coral Springs, Florida. Call (954) 708-1100 to get started.

Why Brochures Are Still Effective

Brochure Printing South Florida | Brochures Near Me | Brochure Printing

Why Go Old School?

 

We tend to think that a website can replace a printed brochure in the age of e-mail, multimedia presentations, and the internet. Today’s printers print more sophisticated marketing materials than ever. Opening the mail or reading printed fabric is a welcome diversion to many people—and an opportunity for you.

 

Here Are Some Interesting Facts

 

Let’s face it, letters are hard to read with only the sender’s logo and signature to break up the blocks of text. A cover letter or business card sent to a prospect can make a quick impression. Still, they only present a fraction of the information about your company. Meeting potential clients in person takes time and effort, and you need to be creative in your introduction.

 

Brochures play an Important Part

 

Brochures are a great way to package and deliver a lot of information about yourself, your business, and your expertise. Brochures can be given to current clients for referrals or left in various locations.

 

What is a Brochure?

 

Simple two-fold brochures on 8 1/2 x 11 paper include elaborate 9 x 12 pocket folders with pages stitched in and insert sheets. In the past, several sizes have evolved to fit mail envelopes or printing presses.

 

To make a great first impression, a good brochure design involves careful analysis of your target market, the level of sophistication required, and your market niche. Finally, your brochure should leave a potential client with something they don’t want to throw away.

 

Brochures: Starting Out

 

If you’ve never made a brochure before, start by collecting samples of various quality levels, from simple one- and two-color on textured stock to slick 4-color glossy brochures.

 

Asking yourself what makes a brochure appealing and effective will help you create a brochure for your own business that conveys the message and sophistication you require.

 

Next, write a basic business brochure. Even if you’re not a professional writer, putting your ideas and facts on paper will help you clarify what your brochure needs to say.

 

When Writing the Brochure

 

Is my firm a market leader?

Do I have a market niche?

What sets my firm apart from the rest?

Better value, service, or product selection?

Is there anything new to promote?

 

Brochure Questions

 

Who is my audience?

What message will entice a potential client?

What types of brochures and sophistication do your clients typically receive?

Do you need photos or illustrations to promote your product or service?

Is the brochure a self-mailer?

Include in your brochure:

Postal address

Phone No (and 800 number if you have one).

No. fax

e-mail

URL.

 

Avoid including information that may change in the next 12 months. Also, avoid using a specific person’s name as a contact unless you know they won’t leave in the next year. The same goes for printing people’s photos. It’s pointless to spend thousands of dollars on a brochure that becomes obsolete because someone leaves the company.

 

How Much Does a Brochure Cost?

 

Brochures can cost hundreds to thousands of dollars. As a result of the numerous variables involved in creating a brochure, it is difficult to estimate the final costs until all specifications are determined.

 

These extras can be worth the money if they enhance your brochure and the image you want to project. Also, consider whether you need professional photography or assistance writing or editing your brochure copy.

 

Even if you don’t know everything about your brochure, it’s a good idea to create a budget. Begin by estimating how many brochures you’ll need over the next year, including mailings and sales meetings. A designer can use a brochure with similar information and photographs to determine printing and production costs.

 

Postage is another factor in brochure design. Larger brochures cost more to mail, so if you plan to do a large mailing as part of your marketing, consider a smaller brochure. Larger brochures often get tangled in other mail and get lost in the mail stream. Brochures that fit in a #10 business envelopes are the most cost-effective and safest to mail. It also allows you to mail a cover letter and business card.

 

How to Get Started

 

A brochure design professional will get you on the right track within your budget. Phoenix Blueprints has the experience and expertise you need for an effective brochure. Call 954-708-1100 today for more information.

Seemore Shirts and Tees Offers a Variety of Printing Services in Coral Springs, FL!

Print Services Coral Springs, FL | Printing Services | Print Company

At Phoenix Blueprints, we offer a variety of printing services that will be sure to amaze not only you but your clients and potential customers! From business card printing to custom company apparel, continue reading to learn about all the services Phoenix Blueprints offers.

 

Business Card Printing

Although we may not all be looking for a business card with subtle off-white coloring like Paul Allen in American Psycho, Phoenix Blueprints is your go-to Business Card Printer in Coral Springs! All of our products are printed on high-quality papers and in a very fine printing quality for your complete satisfaction. We provide Silk Premium cards for local businesses, with a standard size of 2″ x 3.5″.

 

Brochure Printing

As for your Brochure, Printing needs, Phoenix Blueprints has the best available materials, products, and customer service on the market. With a superior brochure from Phoenix Blueprints, your business can generate buzz, increase traffic, and even save money. When it comes to the information that you can put on your brochures, the possibilities are endless! From your company’s history to fun facts and contact information, brochures will tell your company’s story in a unique way. Phoenix Blueprints has what it takes to make customizing your brochures easier than ever before. Whether it is an 8.5″x11″ trifold or a large-format right-angle half fold, we have the equipment to get the perfect size for you. If your company needs 100, 200, or 1000 brochures, Phoenix Blueprints will deliver a highly professional full-color brochure at a very low comparative cost.

 

Door Hanger Printing

Phoenix Blueprints also offers door hanger printing for South Florida businesses! One of the oldest forms of marketing there is, door hangers have always been a powerful and direct marketing tool to promote your business. The benefit of door hangers is that they guarantee that your potential customer is going to receive the piece of the advertisement, but you are also adding a little bit of a personal touch by going out of your way to put it on the door. Divided into categories for easy use, Phoenix Blueprints offers a wide array of styles that provides your business the platform to quickly bring your message right to your audience’s door. By including this marketing piece to your business tactics, a creative door hanger from Phoenix Blueprints will be sure to draw people into your company!

 

Postcard Printing 

Phoenix Blueprints offers the best available postcard design, printing, and marketing in Coral Springs. By choosing Phoenix Blueprints, your postcard will be sure to captivate your targeted demographic and drive up business. In addition to designing and printing the best postcards in all of South Florida, Phoenix Blueprints will also market your postcard using Direct Mail Marketing! Through Direct Mail Marketing, your postcards will be at least read by two people: the person receiving the postcard and the mail person who delivered it. Don’t worry about whether or not people will read your ad, with a postcard from Phoenix Blueprints, it will be sure to make a lasting impression on the community. Even if the postcard is disposed of the same day, with a postcard designed and printed by Phoenix Blueprints, your company name and brand image will make an impression. 

 

Custom Company Apparel

If you’re looking to either promote your business through custom apparel or reward your employees for a job well done, consider Phoenix Blueprints for your custom company apparel needs! All you need to do is start with a design or logo. From there, Phoenix Blueprints can help walk you through the rest of the designing process! With our simple, user-friendly online process, Phoenix Blueprints can easily make your apparel for you. Once you have your design or logo, we’ll help you pick out what type of shirt you would like. After you have selected your shirt, you can then insert colors, designs, and text to the shirt. After this, the experts at Phoenix Blueprints will begin producing your shirts in a timely manner! Using only the best materials available, your employees or customers will be sure to love your custom company apparel.

Contact Us Today!

No matter what you’re in need of we have got you covered. Whether it be postcard designs, t-shirt’s or other types of company apparel, direct mailers, brochures, or something else – we are your one-stop-shop for printing services in Coral Springs, Fl! When you choose Phoenix Blueprints, you can expect great quality and fantastic prices. If you’re ready for the world to learn more about your brand with our print services, then give us a call today at (954)-945-9399 to get started!

How Brochure Printing Can Boost Your Business’ Image

Phoenix Blueprints & More - BROCHURES

If you’re looking for printed products to help improve your business’ marketing strategy, then look no further than Phoenix Blueprints. At Phoenix Blueprints, we have the best available art facilities in Coral Springs that can produce top-quality digital printed products with lightning-fast turnaround times. Our available products come in multiple premium stocks, all in various sizes and folding options. One of the most popular services that Phoenix Blueprints provides for its clients is Brochure Printing. With creative and informative brochures, your company will surely attract new customers and remind old ones why they do business with you.

 

When you choose Phoenix Blueprints for your Brochure Printing needs, you’re selecting the best available materials, products, and customer service. We take pride in our Brochure Printing services, and we can show you all the ways how a quality Brochure can bolster your business no matter the size. Allow your business to generate buzz, increase traffic, and even save money. When it comes to the information that you can put on your brochures, the possibilities are endless: From your company’s history to fun facts and contact information, brochures will tell your company’s story in a unique way. With the experts at Phoenix Blueprints, you’ll be able to have top-quality brochures at an affordable price.

 

So, why should your business choose a brochure? Well, brochures act as an interactive guide when explaining what exactly your company does and all its available products and services. A brochure can also point out key features, benefits, and notable statistics to appeal to prospective customers. With brochures being one of the most diverse marketing mediums available, Phoenix Blueprints goes above and beyond to ensure your product is done right the first time. A brochure could be the make or break for your company, which is why we appreciate your trust with our products.   Plus, since brochures are relatively inexpensive, you don’t have to spend an arm and leg to get your brand out there!

 

At Phoenix Blueprints, we don’t settle for mediocracy. We not only excel in customer service and satisfaction, but we also excel in providing the best printing services in Coral Springs. Phoenix Blueprints employs highly skilled and professional staff in our print shop, along with the most advanced printing technologies. With a brochure from Phoenix Blueprints, you know that the best software, printing equipment, and printing experts were on the job! No matter what market you’re in, you can increase your brand awareness with a luxurious brochure from Phoenix Blueprints.

 

Phoenix Blueprints has what it takes to make customizing your brochures easier than ever before. Whether it is an 8.5″x11″ trifold or a large-format right-angle half fold, we have the equipment to get the perfect size for you. If your company needs 100, 200, or 1000 brochures, Phoenix Blueprints will deliver a highly professional full-color brochure at an affordable cost. By working with Phoenix Blueprints, you will save your business time, money, and worry. Every business can always increase its marketing efforts, which can come from better brochure printing. If you’re ready to make the switch from a chain digital printing company and start working with the best, then call us today!

 

We don’t just print brochures, but a full array of printed products that can help promote your company! We work on business cards, brochures, flyers, catalogs, T-shirt printing, booklets, postcards, mail mergers, door hangers, and much more! When you choose Phoenix Blueprints, you can expect high quality and fantastic prices. If you’re ready for the world to learn more about your brand, then give us a call today at (954)-945-9399 to get started!

Things to Remember Before Brochure Printing

Brochure Printing

The truth of the matter is that there are hundreds, if not thousands of options available when it comes to choosing the best way(s) to market your business. We’ve found that one of the most effective ways to market your business is by printing brochures. Not only are printed brochures nice to look at, but their flexibility also makes them an all in one for your direct mail marketing options.  

 

Here are 3 Things to Remember Before Printing Your Brochure: 

 

Your Brochure is More Than a Brochure 

We’ve all seen a brochure, we know what it looks like and we know how it works. But what we often forget is that a brochure is an opportunity to show and tell potential customers about your business. Unlike other print materials such as business cards, postcards, and flyers, a brochure gives you more than enough space to speak to your target audience. It is important to remember this when creating content for your brochure. The flexibility of a brochure gives you the ability to attract and engage your audience with one document, as opposed to other options that limit your content based on space. Be sure to use your brochure and it’s space wisely. Include relative business information, FAQ’s, deals/discounts and remember to include a way for customers to contact you. 

 

Consistent Branding is Key 

Another important thing to remember before printing your brochure is that consistent branding is key! Because brochures allow for so much content, It’s easy to get a little design crazy when planning to print your brochure. Direct mail marketing is all about advertisement and brand building, which is why it is imperative that you maintain consistent branding throughout your brochure. This means using the same font(s) throughout, using your brand colors, maintaining a consistent brand voice when writing copy and more.  

 

Always Be Closing 

Remember Your Brochure is More Than a Brochure! Your brochure is not just for advertisement, and it’s not just there to build brand awareness. Otherwise, you would’ve opted for a postcard or flyer instead. You chose a brochure because it gives you more space, so use that space to close. Think of your brochure as a handheld sales funnel; giving you enough space to Attract, Engage, Convert and Nurture your future customers. When preparing your brochure for printing, it’s important to remember your ABC’s and “Always Be Closing”! Use your brochure to get customers through your sales process, or at least familiar with it. Your brochure should include the same jargon you use during your sales process, so when customers speak to you, they get the same brand voice they received on your brochure. Think of it this way:  When a customer closes your brochure, they should have what they need to contact your business and close a deal! 

 

Now that you’ve gotten a quick crash course on the benefits of printing brochures for your business, it’s time to put what you’ve learned into action! Gather your content, your branding, your sales pitch and give us a call at  (954)708-1100 to see what brochure options are best for you. If you’re on the fence about brochure printing and you still have questions, feel free to contact us here and one of our experts will be happy to help! 

Florida’s Best Brochure Printing With Seemore Shirts and Tees

Booklet Printing | Booklet Design Printing

On a quest to find the best brochure printing? Look no further, Phoenix Blueprints state of the art Florida facilities offer top-quality digital printing, with lightning-fast turnaround times, multiple premium paper stocks, many size, and folding options and even brochure printing and direct mailing services. With our creative and informative brochures, you are sure to attract new customers and keep them interested.

Brochure printing is one of the best ways to bolster your business, whether large or small.  With brochure printing at Phoenix Blueprints, you can build buzz, increase traffic, and even save money. When it comes to the information that you can put on your brochures, the possibilities are endless: From your company’s history to fun facts and contact information, brochures will tell your company’s story in a unique way. We can help you create your brochure-printing masterpiece or you can make your vision on your own with a few simple steps. Choose from 1,000s of designs and even upload pictures or your own design.

Because they are suited to such a wide variety of situations, brochures are one of the most diverse marketing mediums available. They can serve as an interactive guide when explaining products and services, and point out key features and benefits to the customer. Since brochures are so inexpensive, they can represent the perfect “pitch”, especially when operating on a smaller budget!

With your creative and informative brochures, you are sure to attract new customers and keep them interested.

So, what does it take to be the “ best”? Phoenix Blueprints employs highly skilled and professional staff in our print shop along with the most advanced printing technologies. As a digital printing company, we take pride in utilizing the best brochure software programs and the latest brochure printing equipment to bring you the best brochures for your needs. We provide the best brochure printing for businesses like restaurants, nightclubs, chefs, salons, comedy clubs, sports venues, and a variety of other services and products in Florida and nationwide.

 

What It Takes To Make Effective Brochures: Brochure Printing Tips

At Phoenix Blueprints, we have what it takes to make customizing your brochures easier than ever before. Whether it is an 8.5″x11″ tri-fold, a large-format right-angle half fold, or if you need 50 brochures or 150,000, we will deliver a highly professional full-color brochure at a very low comparative cost. We can also save you time as well as money with our successful mailing list and direct mailing services.

If you are reading this you are probably already quite familiar with the fantastic craftsmanship, expertise and trend-setting they can count on with Phoenix, but it’s time to spread the word! Every business can benefit from better brochure printing. In addition to design and copy, printing is actually playing a bigger role than ever as businesses strive to add new ideas to proven sales strategies

Brochure Printing can be one of the best tools in your arsenal because your brochure can serve as an interactive guide- explaining your company, products, or services, pointing out key features and benefits to your customers.

For the most informative, effective & comprehensive brochure, make sure you:

  • Write short, catchy headlines on every panel. 
  • Make your brochure read easily with brief paragraphs and bulleted lists underneath each headline. 
  • Add a strong call to action and include a free or trial offer to entice your customers to call you now.
  • Include relevant images and include explanatory captions. 
  • High volume printing is the way to go: The brochure printing price-per piece is drastically reduced as printing quantity increases.
  • Quality matters. You wouldn’t send a sales rep out in dirty jeans and sneakers, right? So think of printing your valuable sales material on only the most superior paper. We offer high-quality gloss cover and text stocks, even working with environmentally friendly customers.
  • Even though most brochures are printed as tri-folds, it’s not necessarily the best way. If you need to be able to open up a brochure and demonstrate, for example, these folds make work better: a simple half fold, z-fold, double parallel fold, accordion folds (great for visually depicting timelines), or a 4-6 panel brochure.
  • Sometimes, bigger is in fact better. A bigger brochure means more impact- more room for your content, images, information, and can help to expand your sales pitch.

At Phoenix Blueprints, we make it easy to get Brochure Printing done!

What better way to showcase your business than in full-color splendor? Now that you’ve read about all of the benefits of printing brochures for your business, it’s time to put what you’ve learned into action! Gather your content, your branding, your sales pitch, and give us a call at  (954) 951-8735 to see what brochure printing options are best for you.

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