How to Get Your Potential Customers’ Attention with Direct Mail Marketing

Direct Mail Marketing

In the excessive information age, many business owners and marketers think it’s worth being the annoying ad before streaming a video or the random promotion on social media. However, all this does it saturate your potential customer’s feed and make your page that much more unappealing. You don’t want your business to become another post on social media that gets scrolled past; you want to stand out from the competition. But how do you this? You utilize Direct Mail Marketing from Phoenix Blueprints! 

Consumers today have developed an autonomous mental screening process to ignore online advertisements when scrolling on social media. Statistics show that the average potential customer only deems 2% of ads worthy of “valued attention,” or roughly 100 out of every 5,000 ads they see online. Rather than fight for valued attention, your business needs to make direct contact with potential customers. By contacting your potential customers with postcards or flyers, you can be sure that your advertisement is seen by your customers. When you choose Phoenix Blueprints to design, print, and mail your business’ postcards, you’re guaranteed direct contact to at least two people per postcard: the person receiving the postcard and the mail person who delivered it. Compared to social media or email marketing, you won’t be left in the dark about whether your advertisement was seen by potential customers.

Many businesses have switched from traditional mail marketing to online marketing because of analytics and a higher probability of being noticed. However, the problem is is that it’s still a probability. Your ad may be seen, but it also may be overlooked. With Direct Mail Marketing from Phoenix Blueprints, the customer will physically feel your ad and read at least the title of the ad. Online customers are great, but they are struggling with skepticism about products and ads. Fake news, privacy concerns, and other reasons cause more and more customers to be put off with online ads, not even giving the business’ social media page a glance. Don’t allow this to be your business. If you want to draw in more customers and grow your brand name, consider switching to Direct Mail Marketing from Phoenix Blueprints! 

As big tech battles with the government about privacy, work ahead of the curve by choosing Phoenix Blueprints to mail out a custom-made postcard or flyer that captures the attention of your customers. At Phoenix Blueprints, we offer the best available postcard design, printing, and marketing in Coral Springs. Additionally, with greater initiatives in place to help the United States Postal Service, more and more people are checking their mail. With a greater emphasis on physical mail, put your business’ ads in the hands of customers checking their mailboxes more often.

Research shows that direct mail requires significantly less cognitive effort to process than digital media. This finding suggests that physical ads are not only easier to understand but make a lasting impression on your potential customer compared to digital media. The same study found that brand recognition also increases through direct mail: 75% of customers who received direct mail were able to recall the brand. In comparison, only 44% of customers who received digital ads could do the same. Furthermore, by opting for Direct Mail Marketing, your ads won’t get detected by a firewall and automatically sent to a Spam folder. Your postcard will reach the right customers at the right time, allowing your brand to grow and succeed. When you choose Phoenix Blueprints for your Direct Mail Marketing needs, it’s a win-win for everyone. 

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By choosing Phoenix Blueprints for your Direct Mail Marketing needs, you’re putting your business’ name, number, and offer in the hands of the customers you’re looking to connect with. If a customer doesn’t want your ad, they physically have to throw it away or recycle it, rather than click a button on a laptop. This delay in time allows people to think and consciously think through whether or not they need to throw away this ad. They may second guess themselves, and keep the ad in case of emergency, and just like, you’ve placed a successful ad at the home of a new customer. To get started, call Phoenix Blueprints today by dialing (954)-945-9399!

 

The Power of Direct Mail in the Digital Age

Here’s How Direct Mail Marketing Can Benefit Your Small Business

Direct Mail Marketing

Marketing is one of the hot topics of the business world, but few companies truly succeed in marketing their business. We all know large, multinational corporations that spend millions on their marketing efforts, but as a small business, you don’t have access to the same resources. However, there are tons of ways you can boost your brand, including online marketing, social content marketing, influencer marketing, and SEO marketing. Unfortunately, the online market has become overly saturated with content. All this content makes important messages difficult to find, and possibly force you to miss out on deals or new information. As a small business, you need a more tangible marketing strategy – and direct mail marketing is a great place to start!  Direct mail marketing is a form of marketing that utilizes postcards or flyers to be sent directly to prospective customers’ homes. 

 

Market to a Specific Target Audience

The main reason more and more companies are using direct mail marketing is because it allows you to target specific neighborhoods or communities that have the demographic of customers you’re looking for. By using direct mail marketing with Phoenix Blueprints, your business will create a direct connection to the demographics you’re trying to market to. By using zip codes and other public information, Phoenix Blueprints can help you advertise your company to the community you’re attempting to do business with.

 

Provide Impactful Content

A major problem with digital marketing is that posts can seem either too short or come across too long. By opting for a physical product, you know the dimensions you’ll be working with, so your content looks better for your potential customers. With flyers and postcards, you can put more of your services into your marketing. You can add your slogan, a catchy title, and the services you provide to offer a landing page, of sorts, to your audience. Stop worrying about whether your social media profile looks aesthetically pleasing and start delivering quality content to your community. 

 

Guaranteed Opening Rate  

A significant reason direct mail marketing works well with small businesses is that there is a guaranteed opening rate. The goal with marketing is to convert their interest into a sale, and that can’t be achieved if your content gets lost in a spam folder. Research suggests that once someone physically has touched a product, they feel more inclined to purchase it. To capitalize on this fact, begin investing in postcards or flyers to give prospective customers a tangible product to pique their interest! The more you are direct with your messaging, the better your chances will be to gain some potential customers. 

 

Affordability   

Arguably the most common reason companies choose direct mail marketing is its affordability! By choosing direct mail marketing from Phoenix Blueprints, you can bulk order your postcards or flyers to be sent to your prospective customers’ homes, saving your business money while still reaching more prospective customers. It’s an excellent option for those that are looking to start small and measure the impact. At Phoenix Blueprints, we recommend that business professionals should test the zip code first before deciding upon a bulk order. Once you know where you want to target your direct mail marketing strategy,  you can begin to invest more in this marketing strategy!

  

At Phoenix Blueprints, we’re here to help you with all of your printing needs. Our team is filled with knowledgeable individuals dedicated to producing high-quality postcards and flyers for your direct mail marketing needs! Phoenix Blueprints also offers printed business cards, brochures, catalogs, T-shirt printing, booklets, door hangers, and much more! When you choose Phoenix Blueprints, you can expect high quality and fantastic prices. With over ten years in the industry, we’re sure that we can help you with what you’re looking for. If you’re ready for the world to learn more about your brand, then give us a call today at (954)-945-9399 to get started!

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