Increase your business with Postcard Printing

Postcard Printing | Business Postcards

No matter what industry you’re in or what your ideal customer looks like, we are 100% sure you can use custom postcards to help you attract more business. Not only are postcards an affordable option, but they are also a quick and simple option with endless opportunity. Business owners and companies have also found ways to use postcards to help advertise their business and grow their brand.

 

In a world filled with technology, e-messages, e-mail, and e-marketing it’s easy to believe that people spend less time reading their actual mail. But get this, 80%-90% of direct mail gets opened, while only 20%-30% of emails get opened. This is a clear indication that people still prefer real mail. Not only that, but the average ROI for direct mail ad campaigns was between 15%-17%! So not only are people more likely to read your postcard, but the chances of them actually making a purchase are also high.

 

The best and most beneficial part about including custom postcards in your customer acquisition efforts is Guaranteed Advertisement! No matter what happens with your custom postcards, you can rest easy knowing that at least two people saw it. The person who delivered the postcard and the person who received it. Unlike digital advertisements, you don’t have to wonder or check reports to see how many people saw your advertisement. You know that people saw it, even if they only saw it for a few seconds, they saw it and that’s what advertising is all about.

 

We all know that every person who receives your business’ custom postcard isn’t going to find it useful at that moment. Because of that, there is a good chance that your custom postcard could end up in the trash or that weird “everything” drawer that everyone has. And that’s okay! Though they aren’t interested in your services right now, they are now aware that your business exists. They know who you are and what you offer. Whether it be them mentioning your business to a family member or them coming back to your custom postcard and using it for their own needs, people are now aware of your brand and what you offer.

 

For as long as we can remember postcards have been used as a method to send messages to our family, friends, and loved ones. If you’d like to learn more about Phoenix Blueprints or our postcard printing options, give us a call today. We look forward to helping your business grow with postcard printing.

Five Easy Steps for Quality Postcard Design 

Postcard Design

When you’re a small business, you’ll need to figure out how to market yourself efficiently and in timeless ways. With so many businesses around, how do you stop people in their tracks? Marketing is tricky, but fortunately, there are a few practical steps you can take it to the next level. If you’re still investing in postcards as direct mail marketing, then you’ll enjoy hearing how to design a quality mailer! Studies are showing that direct mail is actually becoming more popular than online conversion rates, simply because people are becoming immune to digital ads. There are too many! Creating a memorable postcard will boost your name, bring more clients, and let people know that your services are in town. Keep reading to learn more!

Choose Your Headline Wisely for Postcard Design

Perhaps the most important element of designing any type of mailer is to choose your headline wisely. This means being intentional about your design, your message, and the tone of your message. Is it relaxed, loud, or fun? Once you understand your headline, then you can match the rest of the text to the title.

Choose Readable Text

It’s easy to get caught up with pretty text, but sometimes, that text isn’t immediately readable to clients. Because direct mailers are transactional, you’ll want your postcard to stand out amongst the other pieces of mail. How does one do this, however? The answer is easy, and it’s choosing large, easy to read text, that makes it clear who you are and what you’re selling.

Choose Appropriate Colors

Once you have your wording, then it’s time to get into the branding of the project. This means choosing colors that reflect both your brand and the tone of voice in your text. If you are a fun brand, chances are you’re going to choose extroverted, primary colors. If you’re a healthcare brand, maybe you’ll choose something more tranquil, like blue or green. Colors often speak before words do, as they send subconscious messages to the mind. Choose them wisely!

Choose Impactful Imagery

While not all mailers have to have imagery, it does help. Images are often the first thing people look at to understand what the flyer or postcard is about. If you choose a complicated or complex image, chances are people will throw it away. With much stimulation in our environments these days, people are looking for simplicity. Choosing a clean, clear image to symbolize and summarize your company is a must.

Cohesive Design

Last but not least, try your best to make everything cohesive. It’s all about making room for the text, images, and coloring. However, doing so while maintaining a clean and minimalistic style will be a benefit for both you, and your potential clients.

If you’re looking for postcard design, try Phoenix Blueprints today! Our team is here to help you with all of your printing projects, no matter the size or the scale. Call us at 954-951-8735. Whether you’re looking for designs, printing, t-shirt printing, or silk screening, we’re the business to help! We print and copy documents from hard drives and digital files and will deliver everything with a beautiful presentation. All prints are printed on the same day! Call us and see how we can help you today!

Where to Find Postcard Printing, Made Easy

Postcard Printing

Have you just started a new business and need a way to advertise? Maybe you already own one and need to revamp your image. Possibly you just enjoy handwriting messages to loved ones on special occasions. Whatever the case may be, Phoenix Blueprints can help get you started with their extensive postcard printing options. Getting your message across has never been this easy, nor this beautiful! It’s no secret that one of the best ways to communicate your message, business offerings, sales promotions or announcements is through a good, old-fashioned, postcard. They are discreet, quick to read, and easily delivered by mail to your front door. They are one of the quickest ways to get your point across to those you hope will become your future clients.  

  

Customized Postcard Printing, Just for You!  

  

If postcards are your preferred method of getting your point across, look no further for custom-made postcards. Phoenix Blueprints couldn’t make the process any more simple! Six postcard sizes are offered, including 4”x6”, 5”x7”, 5.5”x8.5”, 6”x9”, 6.25”x9” and 8.5”x11”. With quantities ranging from 250 postcards to 5000, there is a way to make every customer happy. This means that should you be hosting a small dinner, or a full event, we’ll always be able to cater to the sizing that you need.   

  

A reason why our clients continue to use our company is that we offer individualized service. When creating your perfect postcard, there are numerous ways to make your creations stand out in a one-of-a-kind way. While using our online services, you can easily select between portrait and landscape orientations, a glossy or matte paper type, and even UV coating to further protect your unique message.   

  

For those who enjoy the process of designing your own layouts, there is the option to upload your very own design for your postcard. Alternatively, for those who don’t have the time or the patience to create their own design, Phoenix Blueprints can do it for you! Once the process of creating your ideal postcard is complete, you can even choose to have your postcards mailed directly to you, or through Every Door Direct Mail.  

  

Whether you are looking to promote your business, send an appointment reminder, advertise a sale or just deliver a well-thought-out message to someone you love, creating the postcard to get the job done couldn’t be any easier. When you choose to use the postcard printing services offered by Phoenix Blueprints, coming up with the perfect design to get your point across is done quickly and with care. Get started online or contact us today to receive a custom quote at 954-371-0197. 

Postcard Printing and Marketing Tips for Small Businesses

Postcard Printing

If you’re a small business owner, chances are you’re trying to identify what makes your business stand out from the crowd. Of course, this isn’t easy in the age of technology, as more and more individuals are turning to the internet for their ads and campaigns. However, studies show that people are overwhelmed with the amount of online advertising they’re receiving. While it may have worked for a short while, the reality is that users are now becoming numb, and even ignoring, the online ads that come their way. Instead, tangible marketing is once again taking a lead, making postcard printing and marketing incredibly useful. If you’ve been wondering how to get that competitive edge in your company, keep reading!   

  

  1. Post Card Printing is All About Design   

The first tip is that it’s all about design. Your postcard has to be unique in order to grab the attention of those you’re mailing to. The words need to be clear and readable, and easy to understand. It should be clear what you’re selling from the get-go, allowing clients to make a snap decision of whether or not they’ll pursue your business more. Now, you might not have the budget to hire a graphic designer, but you can do your research. Some people have templates, making the online design factor easy to use!   

  

  1. Be Compelling   

Let’s say that your potential client picks up the postcard. Are they going to follow through, or throw it in the trash? What will determine the difference is how well your call to action is. What is a call to action, you might ask? It’s the marketing ploy that gets people to call you, make a sale, or enter their email into your database. It could be as simple as signing up for a freebie, or it might be a direct number to book an appointment. Whatever the case may be, make sure it’s an enticing offer.   

  

  1. Images, Images, Images   

Another thing you’ll want to consider is how well your imagery speaks to what you’re selling. Many, many people make the mistake of choosing a complicated image, or one that has nothing to do with what their business is about. If the image is busy, your potential client might get overwhelmed. If there isn’t an image at all, then your potential client might not even give the postcard a second look.   

  

  1. Dream Big   

What makes your postcard unique is its ability to stand out from the other pieces of mail they’ll receive all day long. Don’t be afraid to go out on the ledge and take some risks. Perhaps this means using witty messages or using slogans that require potential customers to fill in the blanks. This can take some practice, but if you get it right, you’ll be stopping customers in their tracks as they hurriedly sort through their daily mail.   

  

If you’re looking for postcard printing, you’re in the right place. At Phoenix Blueprints, we’re your source for all things printing, whether it’s t-shirts, embroidery, full mailing services, DTG printing, silk screening, and more. We provide blueprinting services as well, giving you a well-rounded variety of services to choose from. Contact our team today at 954-951-8735 and see how we can help you flourish! 

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