3 Benefits of Postcard Marketing

Postcard Marketing

If you run a business you may be looking for a fun way of standing out amongst your competitors. Everyone’s first thought when considering their options is social media, and we can’t blame them. 2020 marks the digital age and the new digital world we live in; however, this type of marketing can get stale very quickly. The reason is that every business has jumped on the social media train. Facebook and Instagram users cannot seem to go on these apps without being bombarded by 90% ads and 10% content now. And trust us that is not going to keep users coming back to the app. For a unique but seemingly traditional way of advertising, you should consider postcard marketing. Postcard marketing is a form of advertising that combines the best part of the past with the best part of the future. Your postcards can be digitally crafted to reflect absolutely any message you want it to. Whether you are opening a new location, have a huge promotion going on, or want to introduce a new service, we have you covered. With the power of technology, your postcard can be crafted to catch any customer’s eye. The best part is they will get a touch of nostalgia by receiving this p-pleasing to the eye advertisement in the mail, something some businesses just do not put effort into anymore. If you don’t believe us, keep reading to learn some of the other awesome benefits of postcard marketing.

  • Postcards are Cost-Effective

If you think sending a letter is cheap then you will be surprised to hear sending a postcard is cheaper. The best thing about postcards is that they get the job done at a low cost. The average postcard costs cents to send out to people, and the more people you send it to the lower the cost is going to be. Time after time we see businesses pour all of their money into advertising and marketing. While this may work out for them, it greatly minimizes their profits and will eventually backfire. You need to go with an advertising method that is equally as effective as it is affordable. This way you are getting the best of both worlds.

  • Postcards are Targeted

Something a billboard cannot do for you directly targets a demographic. Sure, you can have a billboard in a town or city that you feel you have a lot of customers in, but that does not mean everyone who lives there will be coming to you for your services. When you go with postcards you are directly sending the postcard to specific people. These people are in a demographic that likes what you have to offer, making them more inclined to go to you next time they need what you are offering. The best part is, the people receiving these postcards may ask others around them about your company. People tend to be closer to those in a similar demographic to them. Chances are someone they know will have used your service or product before and will have something good to say. This works as a method of free marketing for you, a major win-win. This is where that phrase works smarter not harder starts to come into play.

  • Postcards are Attractive to the Eye

One of the many benefits of postcard marketing is that postcards are attractive to the eye. When people go to grab their mail and sort through it, chances are it’s going to be a bunch of white envelopes. But when they see a brightly colored postcard with graphics on It they are going to stop and take a look. This is all thanks to the digital method of designing postcards. With our team on your side, you are sure to have an eye-catching postcard that is bound to make many people curious about your company.

Whatever you need advertising for we are here to help you get your message across in a unique and eye-catching way. When you go with Phoenix Blueprints you are getting high-quality postcards that are guaranteed to make customers stop and look. We work closely with you to determine what vision you have for your company and how we can make it a reality. For the digital company, you can trust, go with Phoenix Blueprints. Give us a call today at (954) 371-0197 to learn more.

Everything You Need to Know About Postcard Marketing

Direct Mail Marketing

In today’s world, there seem to be billboards, signage, and mail advertising coming at us from all kinds of directions. This is what happens when the market becomes saturated. A saturated market does not mean that your business cannot stand out though, it just means that you need to find new ways to set yourself apart from your competitors. One way of doing this is postcard marketing. Postcards are commonly associated with vacations. We see people typically buying a postcard abroad and sending it to their loved ones back home, which is sweet and all, but what if we could use the same concept in a business manner? The good news is you can. Postcard marketing is one of those methods that have a touch of traditionalism by being mailed but has the appearance of the modern-day methods of advertising through the print job. Social media marketing may seem like the way to go but nothing compares to having a visually attractive card in the mail. The best part about this method too is that people are constantly checking their mail and holding on to mail they deem important. This means that your postcard is likely to be saved for future use, so long as it captures the attention of others. But you don’t have to worry about that, that’s the part where we come in and help.

 

What Exactly Is Postcard Marketing?

You may be thinking; this sounds like a great idea but how exactly does it work. Well, postcard marketing works similar to how digital marketing would. We distribute these visually appealing postcards to a targeted audience of your choice. This way, the only people receiving your postcards are people who are likely to need your service. These postcards can be used to promote your recent deals, a new product or service, or just to spread the word to others about your company. Whatever message you want to get out there, we can get it crafted for you.

 

How Do I Target My Audience?

You can target your audience by taking a look at all of the information you have about your customers. All of these insights will lead you to pick the demographic of people that resonate with your business the most. Chances are the demographic that represents most of your previous customers will probably represent the majority of your future customers as well. This is especially great if you are doing something huge like opening up a new location and want to attract people of the same demographic but in a different area. You can also play around with it and try branching out to new demographics this could result in some new customers that like what you have to offer. Either way, you have all the power of who these postcards get sent to.

 

What are the Advantages of Postcard Marketing?

Postcard marketing has many advantages to it that other methods of marketing cannot give you. For starters, your postcard can be as creative as you want it to be. You can get just about any message across when you have Phoenix Blueprints on the job. Our team knows how to listen to someone’s vision and turn it into reality. We promise that you will absolutely love the postcard you sent out, and if you don’t we will make sure we fix it until you are happy with the final product.

Are you looking for a new and unique way to get the message out about your business? Look no further than postcard marketing from Phoenix Blueprints. Our team is filled with knowledgable individuals dedicated to producing high-quality results that are sure to stand out. With us, your company does not need to be just another ad on Facebook or Instagram, it can be so much more than that. With postcard marketing, you are giving your company a personal and traditional touch, something that any customer can appreciate in their mail. Whatever message you want to get out there, we can make it happen. To learn more about postcard marketing and our other marketing services, give us a call today at (954) 371-0197. We are looking forward to chatting with you!

What Are Your Options for Postcard Printing in Coral Springs?

Postcard Printing

When it comes to making sure your business or brand stands out amongst the competition, it’s no secret that printing postcards are a great place to start. In addition to being convenient, and effective, they are also a cost-effective solution to mass marketing. Here at Phoenix Blueprints, we know that having a team of experts capable of printing postcards for your business is not only important to your success, but it is important to our success as well. 

 

Phoenix offers a variety of high-quality marketing options and print collateral for business owners just like you and postcard printing is by far one of our most popular. 

 

Phoenix Blueprints offers six different postcard sizes. Our postcard options start with tradition sizes like our 4″ x 6″ and 5″ x 7″ formats. 

These are commonly used to promote sales, promotions, and event appointment reminders.  

 

We offer larger postcard designs in sizes  5.5″ x 8.5″, 6″ x 9″ and 6.25″ x 9″. These postcards are a lot larger than your standard postcard design, but they are definitely designed to make sure your brand stands out and your message is clear!. Our handbill-sized 8.5″ x 11″ postcard is perfect for flyers and other announcements or advertisements that will need to fill up a standard-sized sheet of paper.

 

Finding ways to incorporate new marketing ideas and new print designs into your strategies can be challenging. And when paired with running a business, the entire process can be overwhelming at the least. That’s why the team here at Phoneix Blueprints pride ourselves on our expertise, our attention to detail and our timeliness. We know that your business is important to you and we want to make sure we do everything we can to make sure you stand out! Give us a call at (954)-945-9399  to learn more or contact us here to learn more about how postcard printing can help take your business to the next level! 

Five Easy Steps for Quality Postcard Design 

Postcard Design

When you’re a small business, you’ll need to figure out how to market yourself efficiently and in timeless ways. With so many businesses around, how do you stop people in their tracks? Marketing is tricky, but fortunately, there are a few practical steps you can take it to the next level. If you’re still investing in postcards as direct mail marketing, then you’ll enjoy hearing how to design a quality mailer! Studies are showing that direct mail is actually becoming more popular than online conversion rates, simply because people are becoming immune to digital ads. There are too many! Creating a memorable postcard will boost your name, bring more clients, and let people know that your services are in town. Keep reading to learn more!

Choose Your Headline Wisely for Postcard Design

Perhaps the most important element of designing any type of mailer is to choose your headline wisely. This means being intentional about your design, your message, and the tone of your message. Is it relaxed, loud, or fun? Once you understand your headline, then you can match the rest of the text to the title.

Choose Readable Text

It’s easy to get caught up with pretty text, but sometimes, that text isn’t immediately readable to clients. Because direct mailers are transactional, you’ll want your postcard to stand out amongst the other pieces of mail. How does one do this, however? The answer is easy, and it’s choosing large, easy to read text, that makes it clear who you are and what you’re selling.

Choose Appropriate Colors

Once you have your wording, then it’s time to get into the branding of the project. This means choosing colors that reflect both your brand and the tone of voice in your text. If you are a fun brand, chances are you’re going to choose extroverted, primary colors. If you’re a healthcare brand, maybe you’ll choose something more tranquil, like blue or green. Colors often speak before words do, as they send subconscious messages to the mind. Choose them wisely!

Choose Impactful Imagery

While not all mailers have to have imagery, it does help. Images are often the first thing people look at to understand what the flyer or postcard is about. If you choose a complicated or complex image, chances are people will throw it away. With much stimulation in our environments these days, people are looking for simplicity. Choosing a clean, clear image to symbolize and summarize your company is a must.

Cohesive Design

Last but not least, try your best to make everything cohesive. It’s all about making room for the text, images, and coloring. However, doing so while maintaining a clean and minimalistic style will be a benefit for both you, and your potential clients.

If you’re looking for postcard design, try Phoenix Blueprints today! Our team is here to help you with all of your printing projects, no matter the size or the scale. Call us at 954-951-8735. Whether you’re looking for designs, printing, t-shirt printing, or silk screening, we’re the business to help! We print and copy documents from hard drives and digital files and will deliver everything with a beautiful presentation. All prints are printed on the same day! Call us and see how we can help you today!

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