Choosing the Best Postcard Design for Your Next Marketing Campaign

Postcards are making a comeback as direct mail pieces are different ways for businesses to advertise. 

Statistics show that 150 million postcards are sent out every year, and out of this number, 42% are scanned. 

70% of those receiving postcards feel that this form of advertising is more personal versus online ads. 

According to the US Post Office, 58% of people receiving direct mail respond in some way. 

These figures show that postcards are an effective avenue of promoting your business and reaching out to customers. The challenge is standing out and creating a postcard design that speaks to your target audience. You have a range of choices to connect with this demographic and encourage them to learn more about what you do. Choosing the right one creates a customizable message that is eye-catching and encourages them to use your products or services. 

Regular

A regular postcard comes in a basic size of 4.25 x 5.6 and contains the standard fonts and lettering. You can incorporate a picture onto the postcard with your contact information and where the person can learn more. Typically, you will have a call to action using a minimal design that is not cluttered. The focus is on catching the person’s attention but doing so in a way that is not overwhelming. 

Phoenix Blueprints can help with our expertise, professionalism, and understanding of what you want to customize in your message. For over ten years, we helped contractors, architects, designers, and real estate professionals to create a unique way of reaching out to new customers. We can do the same thing for your business to increase your profitability and growth. 

Panoramic 

A panoramic postcard is very popular with large images showcasing your products and services. The widescreen view is similar to what you see on a billboard that lets you get your message out. You can use your creativity to capture the vision of what your business represents and how you can solve their needs. Typically, the costs of mailing these postcards are more, but you can catch the person’s attention versus other information they receive in the mail. 

Phoenix Blueprints is the one place where you can get custom postcards to match your marketing campaign. We will take your creative vision and make everything a reality to improve your sales and profitability. 

Block Postcards

A block postcard is 6.125 x 8.25 inches and gives you the space to use a large photo that captures your message. You can place your company logo on the same side with the words to encourage the reader to learn more. Sometimes, businesses have an image on one side to catch the person’s attention and the message on the other with a call to action. These postcards qualify for every door direct mail, and you can send everything out starting at .175 cents. You have the option of using standard postage or first class mail to reach your target audience sooner. 

Phoenix Blueprints can help with pricing starting at $51.45 for 250 postcards for your business. We will customize them to what you want to ensure your marketing campaign is generating the maximum results. 

Jumbo

Jumbo postcards are 5.5 to 8.5 inches and are larger than the regular postcards most businesses use. These postcards are not too big or small and provide a solution to convey more information to your target audience. Some businesses will incorporate graphics into jumbo postcards to highlight how they can help the readers. These postcards are not as restraining as the regular option and give you a bigger canvas for customizing your vision. The jumbo option qualifies for first-class or standard bulk mail. 

Phoenix Blueprints can help with your next marketing campaign, from postcard printing to every door direct mail. We understand postcard designs and know what to do to ensure your efforts are successful. 

You have lots of choices when choosing the postcard design for your next marketing campaign. Call Phoenix Blueprints today at 954-708-1100 and see why various businesses come to us to make their marketing campaigns successful. We are your go-to place for everything to handle all of your promotional ideas. Don’t settle for anything less; go with the best to get the most for your money. We are off North University Drive, near Ralph Diaz Memorial Park in Coral Springs.

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