When you’re a small business, you’ll need to figure out how to market yourself efficiently and in timeless ways. With so many businesses around, how do you stop people in their tracks? Marketing is tricky, but fortunately, there are a few practical steps you can take it to the next level. If you’re still investing in postcards as direct mail marketing, then you’ll enjoy hearing how to design a quality mailer! Studies are showing that direct mail is actually becoming more popular than online conversion rates, simply because people are becoming immune to digital ads. There are too many! Creating a memorable postcard will boost your name, bring more clients, and let people know that your services are in town. Keep reading to learn more!
Choose Your Headline Wisely for Postcard Design
Perhaps the most important element of designing any type of mailer is to choose your headline wisely. This means being intentional about your design, your message, and the tone of your message. Is it relaxed, loud, or fun? Once you understand your headline, then you can match the rest of the text to the title.
Choose Readable Text
It’s easy to get caught up with pretty text, but sometimes, that text isn’t immediately readable to clients. Because direct mailers are transactional, you’ll want your postcard to stand out amongst the other pieces of mail. How does one do this, however? The answer is easy, and it’s choosing large, easy to read text, that makes it clear who you are and what you’re selling.
Choose Appropriate Colors
Once you have your wording, then it’s time to get into the branding of the project. This means choosing colors that reflect both your brand and the tone of voice in your text. If you are a fun brand, chances are you’re going to choose extroverted, primary colors. If you’re a healthcare brand, maybe you’ll choose something more tranquil, like blue or green. Colors often speak before words do, as they send subconscious messages to the mind. Choose them wisely!
Choose Impactful Imagery
While not all mailers have to have imagery, it does help. Images are often the first thing people look at to understand what the flyer or postcard is about. If you choose a complicated or complex image, chances are people will throw it away. With much stimulation in our environments these days, people are looking for simplicity. Choosing a clean, clear image to symbolize and summarize your company is a must.
Last but not least, try your best to make everything cohesive. It’s all about making room for the text, images, and coloring. However, doing so while maintaining a clean and minimalistic style will be a benefit for both you, and your potential clients.
If you’re looking for postcard design, try Phoenix Blueprints today! Our team is here to help you with all of your printing projects, no matter the size or the scale. Call us at 954-951-8735. Whether you’re looking for designs, printing, t-shirt printing, or silk screening, we’re the business to help! We print and copy documents from hard drives and digital files and will deliver everything with a beautiful presentation. All prints are printed on the same day! Call us and see how we can help you today!