How to Get Your Potential Customers’ Attention with Direct Mail Marketing

In the excessive information age, many business owners and marketers think it’s worth being the annoying ad before streaming a video or the random promotion on social media. However, all this does it saturate your potential customer’s feed and make your page that much more unappealing. You don’t want your business to become another post on social media that gets scrolled past; you want to stand out from the competition. But how do you this? You utilize Direct Mail Marketing from Phoenix Blueprints! 

Consumers today have developed an autonomous mental screening process to ignore online advertisements when scrolling on social media. Statistics show that the average potential customer only deems 2% of ads worthy of “valued attention,” or roughly 100 out of every 5,000 ads they see online. Rather than fight for valued attention, your business needs to make direct contact with potential customers. By contacting your potential customers with postcards or flyers, you can be sure that your advertisement is seen by your customers. When you choose Phoenix Blueprints to design, print, and mail your business’ postcards, you’re guaranteed direct contact to at least two people per postcard: the person receiving the postcard and the mail person who delivered it. Compared to social media or email marketing, you won’t be left in the dark about whether your advertisement was seen by potential customers.

Many businesses have switched from traditional mail marketing to online marketing because of analytics and a higher probability of being noticed. However, the problem is is that it’s still a probability. Your ad may be seen, but it also may be overlooked. With Direct Mail Marketing from Phoenix Blueprints, the customer will physically feel your ad and read at least the title of the ad. Online customers are great, but they are struggling with skepticism about products and ads. Fake news, privacy concerns, and other reasons cause more and more customers to be put off with online ads, not even giving the business’ social media page a glance. Don’t allow this to be your business. If you want to draw in more customers and grow your brand name, consider switching to Direct Mail Marketing from Phoenix Blueprints! 

As big tech battles with the government about privacy, work ahead of the curve by choosing Phoenix Blueprints to mail out a custom-made postcard or flyer that captures the attention of your customers. At Phoenix Blueprints, we offer the best available postcard design, printing, and marketing in Coral Springs. Additionally, with greater initiatives in place to help the United States Postal Service, more and more people are checking their mail. With a greater emphasis on physical mail, put your business’ ads in the hands of customers checking their mailboxes more often.

Research shows that direct mail requires significantly less cognitive effort to process than digital media. This finding suggests that physical ads are not only easier to understand but make a lasting impression on your potential customer compared to digital media. The same study found that brand recognition also increases through direct mail: 75% of customers who received direct mail were able to recall the brand. In comparison, only 44% of customers who received digital ads could do the same. Furthermore, by opting for Direct Mail Marketing, your ads won’t get detected by a firewall and automatically sent to a Spam folder. Your postcard will reach the right customers at the right time, allowing your brand to grow and succeed. When you choose Phoenix Blueprints for your Direct Mail Marketing needs, it’s a win-win for everyone. 

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By choosing Phoenix Blueprints for your Direct Mail Marketing needs, you’re putting your business’ name, number, and offer in the hands of the customers you’re looking to connect with. If a customer doesn’t want your ad, they physically have to throw it away or recycle it, rather than click a button on a laptop. This delay in time allows people to think and consciously think through whether or not they need to throw away this ad. They may second guess themselves, and keep the ad in case of emergency, and just like, you’ve placed a successful ad at the home of a new customer. To get started, call Phoenix Blueprints today by dialing (954)-945-9399!

 

The Power of Direct Mail in the Digital Age

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