If you’re a small business owner, chances are you’re trying to identify what makes your business stand out from the crowd. Of course, this isn’t easy in the age of technology, as more and more individuals are turning to the internet for their ads and campaigns. However, studies show that people are overwhelmed with the amount of online advertising they’re receiving. While it may have worked for a short while, the reality is that users are now becoming numb, and even ignoring, the online ads that come their way. Instead, tangible marketing is once again taking a lead, making postcard printing and marketing incredibly useful. If you’ve been wondering how to get that competitive edge in your company, keep reading!
- Post Card Printing is All About Design
The first tip is that it’s all about design. Your postcard has to be unique in order to grab the attention of those you’re mailing to. The words need to be clear and readable, and easy to understand. It should be clear what you’re selling from the get-go, allowing clients to make a snap decision of whether or not they’ll pursue your business more. Now, you might not have the budget to hire a graphic designer, but you can do your research. Some people have templates, making the online design factor easy to use!
- Be Compelling
Let’s say that your potential client picks up the postcard. Are they going to follow through, or throw it in the trash? What will determine the difference is how well your call to action is. What is a call to action, you might ask? It’s the marketing ploy that gets people to call you, make a sale, or enter their email into your database. It could be as simple as signing up for a freebie, or it might be a direct number to book an appointment. Whatever the case may be, make sure it’s an enticing offer.
- Images, Images, Images
Another thing you’ll want to consider is how well your imagery speaks to what you’re selling. Many, many people make the mistake of choosing a complicated image, or one that has nothing to do with what their business is about. If the image is busy, your potential client might get overwhelmed. If there isn’t an image at all, then your potential client might not even give the postcard a second look.
- Dream Big
What makes your postcard unique is its ability to stand out from the other pieces of mail they’ll receive all day long. Don’t be afraid to go out on the ledge and take some risks. Perhaps this means using witty messages or using slogans that require potential customers to fill in the blanks. This can take some practice, but if you get it right, you’ll be stopping customers in their tracks as they hurriedly sort through their daily mail.
If you’re looking for postcard printing, you’re in the right place. At Phoenix Blueprints, we’re your source for all things printing, whether it’s t-shirts, embroidery, full mailing services, DTG printing, silk screening, and more. We provide blueprinting services as well, giving you a well-rounded variety of services to choose from. Contact our team today at 954-951-8735 and see how we can help you flourish!