The truth of the matter is that there are hundreds, if not thousands of options available when it comes to choosing the best way(s) to market your business. We’ve found that one of the most effective ways to market your business is by printing brochures. Not only are printed brochures nice to look at, but their flexibility also makes them an all in one for your direct mail marketing options.
Here are 3 Things to Remember Before Printing Your Brochure:
Your Brochure is More Than a Brochure
We’ve all seen a brochure, we know what it looks like and we know how it works. But what we often forget is that a brochure is an opportunity to show and tell potential customers about your business. Unlike other print materials such as business cards, postcards, and flyers, a brochure gives you more than enough space to speak to your target audience. It is important to remember this when creating content for your brochure. The flexibility of a brochure gives you the ability to attract and engage your audience with one document, as opposed to other options that limit your content based on space. Be sure to use your brochure and it’s space wisely. Include relative business information, FAQ’s, deals/discounts and remember to include a way for customers to contact you.
Consistent Branding is Key
Another important thing to remember before printing your brochure is that consistent branding is key! Because brochures allow for so much content, It’s easy to get a little design crazy when planning to print your brochure. Direct mail marketing is all about advertisement and brand building, which is why it is imperative that you maintain consistent branding throughout your brochure. This means using the same font(s) throughout, using your brand colors, maintaining a consistent brand voice when writing copy and more.
Always Be Closing
Remember Your Brochure is More Than a Brochure! Your brochure is not just for advertisement, and it’s not just there to build brand awareness. Otherwise, you would’ve opted for a postcard or flyer instead. You chose a brochure because it gives you more space, so use that space to close. Think of your brochure as a handheld sales funnel; giving you enough space to Attract, Engage, Convert and Nurture your future customers. When preparing your brochure for printing, it’s important to remember your ABC’s and “Always Be Closing”! Use your brochure to get customers through your sales process, or at least familiar with it. Your brochure should include the same jargon you use during your sales process, so when customers speak to you, they get the same brand voice they received on your brochure. Think of it this way: When a customer closes your brochure, they should have what they need to contact your business and close a deal!
Now that you’ve gotten a quick crash course on the benefits of printing brochures for your business, it’s time to put what you’ve learned into action! Gather your content, your branding, your sales pitch and give us a call at (954)708-1100 to see what brochure options are best for you. If you’re on the fence about brochure printing and you still have questions, feel free to contact us here and one of our experts will be happy to help!