Top Five Benefits of Direct Mail Marketing

When it comes to marketing, there are many avenues you can pursue. Some of the most common include online marketing, social content marketing, influencer marketing, and SEO marketing. However, other means are more tangible and cost-efficient. As the online market becomes overly saturated, consumers are becoming immune to the consistent sales pitch in the forms of online ads. This means that they don’t even notice the ads anymore, because of how common they are. Therefore, the new form of marketing is something more tangible, such as direct mail marketing. Direct mail marketing essentially means that your postcards or flyers will be sent directly to the home of the consumer, hoping that it converts their interest into a sale. If you’ve been considering direct mail marketing, you’re in the right place. Keep reading to learn more!   

 Exposure Targets with Direct Mail Marketing   

Perhaps the most important reason to use direct mail marketing is that it helps you to target those you are most interested in. This means that you have direct access to the demographics you’re trying to reach. If you’re looking to target those in higher-income neighborhoods, for example, then you’ll be able to hone in on specific zip codes. If you’re looking for underserved communities, then you’ll be able to use those zip codes. Meet your market directly!   

 List Your Services   

With digital marketing, you are only allowed to put a certain amount of words into a specific post. This means that you can only share so much. With flyers and postcards, you can put more of your services into your marketing. You can add your slogan, a catchy title, and the services you provide to offer a landing page, of sorts, to your audience. Of course, you won’t want it to be overwhelming. Yet, with so much space, you can make more of an impact.   

 Guaranteed Opening Rate  

Another huge benefit of direct mail is that you’re guaranteed a 100% open rating. This means that potential customers will hold the mail in their hands, and they’ll at least glance over the information. The more you can be direct with your messaging, the better your chances that you’ll gain some traction. You only have a few moments to make them take a second look, but with a direct mailer, at least they’re taking a first look! As mentioned, online marketing is becoming too dismissible, but direct mailing is hard to miss!  

Affordability   

Last, but not least, direct mail marketing is one of the most affordable options out there. It allows companies to send 500 to 5,000 mailers out at a time. Bulk ordering in this way allows clients to spend less while reaching more. It’s an excellent option for those that are looking to start small and measure the impact. It’s recommended by many business professionals to test the zip codes first. Then, when they show promise, to invest more.   

  

If you’re looking for direct mail marketing printable, you’re in the right place. At Phoenix Blueprints, we’re here to help you with all of your printing needs. With years in the industry and a vast array of knowledge in the printing industry, we’re sure that we can help you with what you’re looking for. Contact the professionals today at 954-951-8735 and see how we can help you grow your business in a cost-effective, and time-efficient way!   

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