Postcards are a common form of advertisement for businesses and an avenue for organizations to get out their message.
Sending direct mail pieces leads to more reviews from your target audience, with 42% scanning a postcard and 62% purchasing within three months.
You reach out directly to your target audience and do so differently from what competitors are doing.
However, not all postcards are the same, and you should think about how you will design yours to have the greatest impact. You want to consider several factors during the postcard design process to create something unique and geared towards your target audience.
The target audience is the demographic and message you send out to them with a call to action. The postcard should catch the person’s attention; state what you do and how they will benefit from your products or services.
You have less than 10 seconds to make the person reading the postcard stop and pay attention to what you are saying.
Typically, the intended audience will scan the card to see if anything is interesting to them.
You want to think about those who you are targeting and how you can solve a problem or a need to get the person to read on.
Phoenix Blueprints can help with your postcards, from the design process to creating something that speaks to your target audience. We are experts that give you the most innovative ideas and quality products to speak to your potential customers.
Anytime you are doing a direct mail campaign or using postcards, you should think about having an image that catches everyone’s attention.
The picture should speak out to the audience that shows what your organization is about, the industry, and how you can help the customer.
For example, if your business is working with senior citizens, you may want to think about using pictures relevant to this demographic. The images let the person connect with something they need and encourage them to learn more.
The best approach is to consider images that you feel capture what you represent and how you can add value.
Phoenix Blueprints can help with the wide selection of merchandise for marketing your business and expertise. We have been serving South Florida for over 25 years and know what to do to make your postcard campaign successful.
Postcards come in various sizes, and each one is different depending on your needs and what you are saying.
You want to balance out the image with the message and words to create something that catches the person’s attention.
Sometimes, oversized postcards maximize the usage of space and give everything a different look and feel.
You want to have your images blending with the colors, logos, and wording to create the maximum impact in the space.
Focus on keeping the font size to one or two forms and avoid large blocks that are hard to read. The idea is to keep everything eye-catching and straightforward to get the best results. You want to catch the reader’s attention and spark their interest to learn more about what you provide.
Phoenix Blueprints has a range of postcards that match what you are looking for to impact the audience positively. We specialize in knowing what to do to catch their attention and spark a desire to learn more.
An Enticing Offer
The offer should be enticing by giving a special promotion to the person reading the postcard. These discounts reduce resistance and encourage the reader to learn more about what you do.
Phoenix Blueprints specializes in postcard printing and creating a message that resonates with your audience.
You want to consider some of these factors to create a postcard design that effectively connects with your target audience. Call Phoenix Blueprints today at 954-708-1100 and see how we can help with our knowledge, experience, and skills in designing the right postcards.
We are off North University Drive near Sherwood Forrest Park in Coral Springs. We know postcards and can help you to create the perfect campaign to maximize your marketing efforts. Don’t fall behind your competitors and use postcard advertising to increase your competitive advantage locally. Postcards are coming back, and you send a different message versus what someone sees online.