The digital world we live in today has shaped the way many of us decide how to market ourselves. Now, almost every business, company, and organization is on social media and has a website. And each platform or app requires some form of strategy.
Strategy is a necessity as there are hundreds of millions of people on social media and even more using the web. However, not everyone can or should rely solely on a digital marketing strategy. Sometimes, the traditional marketing methods, such as direct mail marketing, can be just as effective, if not more. To truly be competitive, utilizing both methods is ideal. But, for those who are unsure if direct mail marketing can benefit them, let us fill you in on why it likely can prove effective. And if you are already on the hunt for digital marketing material, Phoenix Blueprints has you covered.
Large Scale Companies
Some people assume that only smaller-scale businesses can benefit from such a personal tactic, but that’s not the case. Larger companies can also benefit from marketing through traditional methods, such as postcards, door hangers, and coupons. While many residents in the area you are targeting may be aware of your business, it doesn’t hurt to promote new deals, specials, and products.
Direct marketing is also beneficial if you are planning on opening up a new location. The best way to let the surrounding area and new demographic know is to send out a mailer. If you decide to include a coupon or discount, that’s even more of an incentive for these residents to check out the new location. Not everyone checks the emails they get from large companies, as most people are getting bombarded by promotional emails. The best way to make sure they see the promotion is by mailing it.
Businesses are not the only ones who can benefit from marketing practices. Nonprofits utilize marketing for unique reasons and do not rely on it the way businesses do. However, nonprofits sometimes need to raise money, get public attention, and host events. When this is the case, marketing methods to the local community are key. While digital marketing can reach the right audience. It’s not as effective as direct mail is in this situation. Direct mail lets the local community members know about causes in the area and upcoming events they can attend to show support. Direct mail also provides a much more personal touch that nonprofits can benefit from. At Phoenix Blueprints, we can make sure to reach your target audience by utilizing logos, designs, colors, and imagery that you believe will resonate well. Whatever the goal or cause is that you are representing, we can bring it to life.
Operating a small business takes a lot of work. But what small businesses do not always have that large company do is resources and manpower. It takes a lot of time and energy to learn and adapt to the ever-changing digital marketing strategies needed to stand out. And while social media may be manageable for most small businesses, having a long-term online strategy may be difficult. On top of that, figuring out SEO and putting in the work may not be feasible. And hiring someone to do this work isn’t always within the budget or cheap. But, direct mail methods of marketing are affordable and do not require a long-term strategy. You can simply send out mailers or postcards when you have something you want to promote. Online methods take continuous maintenance, but mailers can be a one-time thing or an ongoing thing. It’s all up to you!
Get Your Organization or Business on the Map!
With direct mail marketing in South Florida and the help of Phoenix Blueprints (https://phoenixblueprints.com), you can reach your target audience. Whether you have a large business, small business, or nonprofit, direct mailers can help you get noticed. Our goal is to hear your vision and make it come alive in the form of mailers. Whether you want postcards, door hangers, or brochures, we can create them. Give us a call today at (954) 914-7994 to learn more.